Classic Blue is the color of the year 2020 according to Pantone
Simple, reassuring and basic, that's right Classic Blue 19-4052, the shade that Pantone has just announced as the color of the year 2020.
"We are living in a time that requires authenticity and faith. The kind of constancy and confidence that Pantone 19-4052 Classic Blue expresses, a solid shade of blue you can always rely on. Imbued with deep relevance, Classic Blue provides a strong foundation.
"A limitless blue that evokes the vast and infinite night sky, Classic Blue encourages us to look beyond the obvious to explain our thinking; challenging us to think deeper, increase our perspective and open the flow of communication," said Leatrice Eiseman, executive director of the Pantone Institute.
Classic Blue evokes the starry night sky.
We do not know if this return to the origin, to a timeless color, responds to the criticism received by the shades chosen in 2019 and 2018, Living Coral and Ultra Violet, respectively, very sophisticated and showy, but too volatile in the world of design and fashion. decor.
Perhaps for this reason in 2020 they have opted for Classic Blue 19-4052, more elegant, simple and durable. As the Pantone team themselves describe: "Imprinted on our psyches as a restorative color, PANTONE 19-4052 Classic Blue brings a sense of peace and tranquility to the human spirit, offering refuge."
Because we must not forget that the blue color promotes concentration and brings clarity, refocusing our thoughts. Hence, in an ultra-technological world we need a color like this, to help us process so much information, and that is also honest, not very aggressive and easily identifiable.
In an ultra-technological world, the color blue helps us process information and focus our attention.
COLORS SPRING/SUMMER 2020
The Pantone Institute had given us a clue last September, when it included Classic Blue 19-4052, among the basic shades with which, according to its forecasts, fashion designers would flood the catwalks of New York Fashion Week with their proposals for spring/summer 2020.
An intense and lasting blue that would accompany the color palette to the also easily recognizable: Pantone 18-1662 Flame Scarlet (a fiery, bright red with a lot of determination), Pantone 14-1064 Saffron (a vibrant spicy saffron) and Pantone 15-5718 Biscay Green (a fresh and revitalizing aquamarine hue that connects like few others with good time and holidays).
IN THE WORLD OF TRAVEL
There is no color that fits better in the world of travel than an intense blue that reminds us of the infinite sky or the calm sea that comforts and protects us. Therefore, in this 2020, if we let ourselves be influenced by the Classic Blue 19-4052 proposed by the Pantone Institute, Endless nights await us in the Mediterranean, deep dives in the oceans and visits to destinations where this shade of blue is part of their culture or idiosyncrasy.
The Classic Blue is as deep as the ocean.