Permanent Omega Mart Facility Lands in Las Vegas
Omega Mart is the latest artistic project of the entertainment company based in Santa Fe (New Mexico), Omega Wolf . This time, his proposal is a immersive experience in form of surreal supermarket , which is already active in Las Vegas.
Through endless narrative elements, the permanent installation is presented to the public as a grocery store with a shopping experience that is torn between a psychedelic universe and unexpected landscapes.
"Omega Mart is the brainchild of Emily Montoya and Benji Geary , two of the founding members of Meow Wolf. When we decided to enter the Las Vegas market with this exhibit, we wanted to create a social criticism about our dependence on consumerism . Little did we know at the beginning of our adventure that the relationship with this consumption and with supermarkets would be tested so hard last year. It has been really poetic to bring this exhibition to the public in the middle of the pandemic" , comment Marsi Gray, Senior Creative Producer at Meow Wolf Las Vegas, told Traveler.es.
Omega Mart offers unexpected landscapes in a surreal universe
Omega Mart is orchestrated by the co-founders of Meow Wolf (Corvas Brinkerhoff, creative director of Meow Wolf Las Vegas and vice president of experience design, and Emily Montoya, creative director of Omega Mart and senior vice president of brand) while Marsi Gray serves as her senior creative producer of Las Vegas Y Spencer Olson works as the art director of the experience in question.
OMEGA MART: AN IMMERSIVE EXHIBITION IN THE SUPERMARKET
Is permanent installation is one of his most ambitious projects to date, and represents a real interactive art experience in which it converges humour, spectacle, emerging technologies and artist collaborations to result four thematic areas and more than 60 different environments.
Located in the AREA 15 art complex , Omega Mart offers an in depth review room by room, experience by experience, on the supply chain, consumerism and human relations ; but also, especially, about how people interact with these concepts and with large corporations.
The art experience is located in the AREA 15 art complex
Omega Mart has multiple sections that visitors will want to get lost in, such as 'Seven Monolith Village', a large desert where a futuristic projection abounds ; 'the Factory', an arcade built from steel; and of course the parent company 'Dramcorp', which houses impressive play of light.
Among the international artists who have collaborated to create this surreal supermarket we find Playmodes, Cocolab, Alex Gray and Allyson Gray , and Las Vegas-based creatives like Eric Vozolla, Miguel Rodriguez, Heather Hermann and Nancy Good . Likewise, well-known personalities such as Beach House, Brian Eno and Amon Tobin they were responsible for musicalizing the scene. "Our goal has always been to offer opportunities to a variety of artists to help amplify their voices and support their creation in the world," says Marsi Gray.
"We like to tell complex stories through images , through the written word, through clues you can find, through the soundtrack and videos and even in the products of the store itself. We are always inspired to tell new stories." , conclude from Meow Wolf Las Vegas.
The Omega Mart immersive exhibit can be visited daily and tickets can be obtained here.