La Vermouth – Pop Up Experience
VERMUT HIPSTER: THREE GASTRONOMIC EXPERIENCES
We are no longer satisfied with a tap vermouth , we are looking for a select vermouth , that has a good image, that is of quality, packaged in a cool container, served in an ideal glass and, above all, as pairing of an appetizer which is almost a work of art.
Arima Basque Gastronomy (Ponzano 51) . It is one of the examples of cool vermouth where vermouth is not an old thing and where going hungry is an incentive. A small place whose vermouth menu is worthy of admiration. And each concoction is prepared with love and care. In his letter, jewels like St. Petroni, a Galician vermouth great personality or perucchi , a Catalan vermouth of those who play in another league. Married couples with children are made up of their croquettes from Idiazábal, those with black pudding, their gizzards and their infinity of skewers.
Forget: vermouth is no longer a landismo thing
Infamous Types (San Joaquin, 3) . The famous Malasaña bookstore bets on the Morro Fi pairing with a good book . Tasting a vermouth can often be accompanied by the presentation of a book or a collection.
Verbena Bar _(Velarde, 24) _. The concept of traditional kitsch bar he literally rocked it and continues to rock it in the most incandescent Malasaña. At Verbena Bar, a modern tavern run by the SUV Laura , the vermouth is Zecchini , made in Madrid, served with or without siphon, with olive and orange slice. There is no lack of their old ", (either yayos ) which are the punk version of vermouth that has been exorcised with a splash of gin. But without a doubt, it is ESSENTIAL to ask for a frida, a vermouth cocktail in which mint, lemon and ginger give the chest, but on the palate. If you haven't been to Verbena Bar yet, what are you waiting for?
The traditional kitsch vermouth
OLD VERMUT: THREE TRADITIONS WITH SOLERA
Lovers of the traditional vermouth moment would not change their centenary bars for anything in the world. And it is that the "old vermouth" , which is how the moment of vermouth is currently known in the tavern of a lifetime, will NEVER go out of style. For sample, three buttons:
La Ardosa Winery _(Columbus, 13) _. One of the oldest bars in Madrid is located in the heart of the most hipster Malasaña. If you tell someone that decoration of this tavern is still intact since the end of the 19th century and that the vermouth can be accompanied with cured meat croquettes the same way you don't believe it. Tap vermouth and millenary potato omelette for a young audience that starts at noon or starts at midnight.
the basic classic
Sierra Angel Tavern (Gravine, 11). Located in the very Plaza de Chueca, the Ángel Sierra tavern This year 2017 turns 100 years old. It consists of two different spaces, a bar where the Iris vermouth taps seem to never rest, and an interior room that is almost a museum. Vermouth without complications, in a short glass and with olives , although it can be paired with anchovies. On weekends it is usually an anthill, so it is advisable not to go "rush hour".
Happy birthday to the best old vermouth in town
Alipio Ramos Tavern _(Ponzano, 30) _. is the old Ponzano alternative , very close to Arima. Although it is always so full that it gives the feeling that they celebrate New Year's Eve every Saturday, Alipio Ramos is possibly the oldest tavern in Chamberí, also over a century old, and where a Zarro It can come in handy to pair with your hake salad. Besides of tap vermouth, its claim is also the oxtail croquettes.
What a good word: VERMUT
** LUSTAU: WHEN THE BRANDS GET THE BATTERIES**
Not all cool vermouth brands are new. In fact, many major wine brands have tried to adapt to the vermouth trend. The clearest example has been Lustau, one of the most important wineries in our country who not only conquers half the world with his sherry wines, now he has opted for vermouth, and has qualified for the final.
Charles Ruiz, Product Manager of the Luis Caballero group , open the doors of House Lustau to the readers of Condé Nast Traveler exclusively now that, after the success of their red vermouth last year, they are launching their white vermouth with immense acceptance.
Lustau, which has always been known for offering the widest and most exclusive range of Sherry wines, recovered a recipe for make red vermouth from the end of the 19th century in which sherry wines were the protagonists. "Now people stay and consume vermouth within this trend of recovering old customs. The moments of consumption are also becoming more daytime, people go out more during the day and that opens the door for the consumption of vermouth is more likely. Something similar happens with cocktails, in which vermouth has been part of great classics such as Adonis or Negroni, which are now being revisited," says Ruiz.
Brands that reinvent themselves
From the first moment the Lustau vermouth reception it has been tremendously positive both in Spain and in the rest of the world (especially Europe and the USA), assures Carlos. "Our proposal differs from the rest of the vermouths on the market thanks to its Sherry wine base. A vermouth that combines a classic profile with the unique and inimitable personality offered by Sherry. Never before has there been a white vermouth in sherry and for us it was a tremendously attractive challenge," he adds.
Let's analyze Lustau. On the one hand, the wines with which it is made: a Fine, dry and mineral ; and a Muscatel , sweet and floral; they are the base in which they add the 9 botanicals that are part of the recipe. Among them stand out the wormwood, gentian, chamomile, marjoram and rosemary. "This selection reinforces the herbaceous and bitter touch of our white vermouth", concludes Carlos. With all this, we give Lustau a 10.
The novelty of Lustau, the white vermouth
THE POP UP VERMUTERIA: SUNDAYS ARE A PARTY
The ** Vermouth Pop Up ** is the latest novelty when it comes to vermouth time. Roberto Castan and Paula Movil are the architects of this new way of discovering the passion for vermouth, at a party where, sometimes, the music of a DJ is not lacking. Flying from bar to bar, the vermouth surprises every month with a different vermouth.
"We realized that in Madrid there was vermouth tradition and we thought about making ephemeral events. We bring different brands, we call people together and we make them aware of the different vermouths" says Paula. And on Sunday at noon they have come up with the perfect formula for setting up a party that is not only for young people, but is also alternative for all audiences . The hours are usually 12 noon to 3 p.m. although they normally open with a free tasting for those who are still new to vermouth. "We try not only to drink vermouth but teach those who want to learn , because the world of vermouth, like that of wine, is immense" Roberto tells us.
Throughout this time they have tried to make several concepts. Nowadays, they are working on a new project that will be called the “bitterness” , because bitters are very interesting appetizers that go beyond the Campari. Of course, without neglecting triumphs such as the special day of Negroni , with a menu that includes 5 different types of Negroni. “We also like to do a lot of things with sherry wine, and we usually do an event every 6 months, with a gastronomic experience. On one occasion we paired sherry with Mexican food, which was a total success,” says Roberto.
The vermouth and the party
BONUS TRACK: THE RECOMMENDED VERMUTERIA POP UP
**Padró, from Tarragona**. For its ability to produce a thousand varieties and all of supreme quality
** Lustau ,** due to the difference in the base wine, a first division sherry wine. It is very sophisticated and a pioneer in quality white vermouth.
** St. Petroni .** Very careful Galician vermouth. Its elaboration is very traditional with hardly any chemicals. Very nice color and a white ceramic bottle with its story told in the bottle
** Morro Fi .** For special affection. It takes the palm because it has begun to grow. It is very pretty and its image has hooked the faithful of Vermuteria Pop Up
** Del Professore .** For the most knowledgeable. A much more complex vermouth perfect for cocktails
Pop Up vermouth