Globetrotter Jorge Abián, a Breitling collaborator in action with Coastal Cleanup.
More than anything because we are facing a problem with a magnitude that adds to the 100 million tons of plastic that already float in the oceans. Such figures are frightening, but advocating the end so quickly is not an option. Not when there is still something that can be done to minimize the impact of the situation.
According to the organization Ocean Conservancy, enough straws are collected each day to delineate the coastal zone –1,300 km– of Costa Rica. Plastic bags are mistaken for jellyfish and ingested by sea turtles, while butts represent the maximum number of items collected during beach cleanups, and let's not forget that they take up to ten years to disappear.
To try to change the course of the decline of the seas and defend marine life, the Swiss watchmaker Breitling has wanted to deepen ties with the oceans. And it has done so by betting on the link it has maintained with the sea since the launch of its Superocean diving watches, the creation of the Breitling Surfers Squad and, now, through actions in collaboration with the International Coastal Cleanup project -in which it collaborates half a million people from more than a hundred countries – cleaning beaches to educate the public about the current worrying situation and donating the profits from the sales of a limited edition Superocean.
A) Yes, On the occasion of World Oceans Day, Breitling Spain carried out a clean-up on the Sacaba-Butano beach in Malaga, as a clear declaration of intent that has only just begun.
“I am very excited to see the cooperation between Ocean Conservacy and Breitling become visible thanks to our first shared beach cleanup. Fans of the brand know firsthand that a healthy ocean, teeming with life, free of litter and plastic, is essential to life on our amazing and awesome planet,” says Janis Searls, CEO of the Ocean Conservancy.
Now all that remains is to demonstrate, as a society, that the message has reached us so loudly and so clearly that there will never be a turning back.
***** _This report was published in **number 119 of Condé Nast Traveler Magazine (July-August)**. Subscribe to the printed edition (11 printed issues and a digital version for €24.75, by calling 902 53 55 57 or from our website). The July-August issue of Condé Nast Traveler is available in its digital version to enjoy on your preferred device. _