K11 Hong Kong Museum.
They comment on him who will be the next hudson yards (New York) of the city of ** Hong Kong **, because it is one of the most anticipated openings of this 2019 in China.
Why? Let's say that the K11 MUSEA has everything for seduce millennials from all over the world -although yes, he especially makes eyes at Asians-. New World Development has launched one of the most ambitious projects in the city of Hong Kong.
The K11 Museum It will be a great cultural complex in which there will be space for museums, but also for design, technology, restaurants and many first-class shops that will be located in one of the areas with the most potential in the city, the port of Tsim Sha Tsui . But there's more, because K11 will also host film festivals and music events.
The building is being built in what was one of the 90s fashion areas , now revitalized in the district of Victoria Dockside . This area is the city's great commitment to the future, which is why large investments are being made, such as the K11 Musea, which has a budget of 2.6 billion euros.
The company of K11 Musea.
THE JOURNEY BEGINS ON THE OUTSIDE
More than 200,000 square meters of space, 10 floors and 4,500 square meters of greenery make it the sustainable building of the Chinese year. A journey, what the designers say, start from the outside with the large LED screens where K11 events and cultural activities will be announced.
This space has been built with natural materials such as limestone and wood; and has a own rainwater harvesting system that provides 100% of the irrigation water and a HVAC cooling , cooled with seawater to reduce annual energy consumption.
A clear nod to millennial public much more concerned about the environment and more sensitive to this type of construction. Hong Kong now wants to focus its efforts on what will be the economic engine of the country according to all studies.
Asian millennials are heavy consumers In fact, they will move around 6 billion euros in 2020 and will account for 45% of the population in Asia.
Designed for Asian millennials.
The future K11 Musea will coexist with the recent openings in the area, the remodeled Avenue of Stars (AoS), or the avenue of fame in Hong Kong, where super-luxury residential buildings have now been built, such as K11 ARTUS -in the photo lower-.