Matterhorn: the George Clooney of the mountains
The Matterhorn is the most beautiful summit, the most photogenic and therefore the most photographed due to its peculiar and epic countenance. Oh! -sighs-, who had their image rights...
TOBLERONE
This being between three countries not only brought idiomatic consequences, but also nationalistic ones. All her neighbors wanted to take it over as their own, although in the end Switzerland won the game . There are several reasons: firstly, its ascent must be done from the Swiss town of Zermatt; secondly, because the one known as the Swiss summit is the highest and thirdly, because it is from where it looks most gallant thanks to the Hörnli ridge, to the mirror lake Schwarzsee and how carved its north and east faces are. And this country, to endorse it, has used it in many of its best-known brands, such as Toblerone . In addition to hiding a bear in the shadows of the mountain (look closely), the shape of its chocolate bars (a prism with a triangular base) is reminiscent of this summit. Tasty landscape.
CARAN D'ACHE
The petit suisse (Swiss children) learn to draw with this brand of pencils. They come to be our Plastidecor of all life, those that until the appearance of the Pantone concept represented the entire range of colors that have been and will be. But yes, a little more chic, since Caran d'Ache is the elite , a pride that parents keep for their children and so on. With its headquarters in Zurich they could not be less, they had to take advantage of the pull of the Matterhorn to make their national identity clear and, incidentally, to show the youngest that the most beautiful thing they will ever paint was in its metal case.
Toblerone, the chocolate of the mountains
Caran d'Ache, the 'Plastidecor' of Swiss children
OLD SPICE-MATTERHORN “Smells like ice, wind and freedom” . my mother It could be a slogan for a sanitary napkin brand, but it is the cover letter for a range of deodorants from the American firm. This variety is among its Top products, with a label more typical of an artisan object or a gourmet food, with its idyllic and distorted picture of a small town, lake, funicular and peak . A sign that Americans do not only look at their navel and are capable of crossing their borders to be inspired by more exotic places (for them).
Mountaineer's deodorant
THEME PARK In the Anglo-Saxon world, the Matterhorn is a type of attraction very typical of those fairs that the Simpsons go to a lot or those others that are idyllically placed on a pier in front of the sea. To be more exact, is what they call a fairly common attraction in our party geography that here the fairgrounds have baptized as 'crazy worm' . There is no comparison, these Americans are much more epic when it comes to calling things originally. Of course, it wouldn't be very attractive to call an attraction the Mulhacén or the Aneto... On the other hand, the Matterhorn is **one of the star attractions of Californian Disneyland**. It consists of a roller coaster that shakes the staff quite a bit as it travels like a train through a scale replica of the original. The 'for the face' moment comes when the Yeti appears in full swing. Why? Anyway, it's California.
THE KING OF THE MOUNTAIN Speaking of the Simpsons, in the chapter “King of the Hill” of the ninth season, Homer becomes an experienced mountain climber thanks to some energy bars of dubious efficacy. To prove his worth, he decides to climb the highest peak in all of Springfield, none other than the 'Matacuernos', the name by which he has loosely translated the Matterhorn . And it is that our alpine George Clooney served as a model for the creators of the series when drawing a mountain that commanded a lot of respect. And they got it.
JAMAICAN CIGARETTES We are facing the most inexplicable connection of all. How the hell does an alpine icon become the image of the most famous cigarette packs in Jamaica? The most acceptable theory is based on the menthol model of this brand, which, in order to make its differentiating characteristic more visible, planted the image and name of this mountain in a slightly tropical green. Another curious link with this Caribbean country is the figure of Tony Matterhorn , one of the most famous reggae singers of the last generation, who took his name from the vice of smoking.
Matterhorn Bobsleds attraction in California (with Yeti included)
SWEDES WITHOUT IMAGINATION Sure, since it's not cold in Sweden and they don't have mountains... It's just that it sends noses that one of the most famous winter clothing brands in all of Scandinavia have had to take the name of a central European place (pulling towards the Mediterranean). Now, yes, those pictures of Swedish families with Profident smiles delighted to be cold with the Matterhorn in the background are worthy of the best 90s fashion catalogue.
GERMAN WOMEN UNDERWEAR In Germany and in Poland, one of the standard brands of women's underwear is so called . Ok, it is true that they sell all kinds of garments, but the intimate ones are the most famous and the ones that serve as an excuse to get a little Freudian. Could it be that this summit in the subconscious -we emphasize subconscious- refers to a phallic form among its public? What women think...
MOUNTAINEERING One of the most famous private mountain rescue companies in the world has the name of ** Air Zermatt **, whose logo is not very elaborate: it's a Matterhorn with wings . It is not pure chance or aesthetic rigor. The fact that it takes this name comes from the difficulties involved in treading this summit. It was the last of the mythical alpine peaks to be stepped on by man due to its 4,478 meters , to the perennial clouds that flutter around and also to the fear that its sharp silhouette instilled among the adventurers.
IT WOULD We have already talked about chocolate, now it's time for cheese, a key binomial in the Swiss diet. the signature Horu-Käserei is the most famous of all those located in Zermatt and boasts that his cows only graze on the slopes of this mountain. Apart from cheap marketing tricks on labels, what is most worthwhile about this brand is its successful logo, with the mount humiliated until it becomes a cheese with holes! Take odorous dishonor.
Air Zermatt: the private rescue company of the Matterhorn
Horu-Käserei: the leaky Matterhorn