Taco + Croissant = TACRO!
The bakery live the cake had become famous in San Francisco for the quality of its croissants. Created by a Belgian couple, Arnaud Goethals and Julie Vandermeersch first as a pop-up and then with a permanent location in the trendy neighborhood of SoMA (South of Market) in 2015, it had carved a niche for its industrial aesthetics and its puff pastry buns following the European recipe, but also offering something so American like a good avocado toast.
Given the success, when they decided to open their second location, they thought they had to create something that makes them unique. And so they came to first viral food of the year: the TACRO, half taco, half croissant.
And you who had already forgotten the **cronut**…
It took them about two months to reach the desired texture, flavor and consistency. The classic croissant dough was too sweet so they had to adjust it to match the ingredients they wanted to put inside. They opened on January 19 at the Ferry Building and put on sale this (hopefully) delicious and photogenic hybrid: the first day the 100 tacro they made had sold out in less than two hours. From there the madness began... and the queues.
Right now Viva la Tarte, renamed Live Le Tacro, offers three types of tacos all at 12 dollars: chicken and avocado, pulled pork and pineapple (like a traditional “al pastor”) and the vegetarian option, jackfruit (a kind of mango) with barbecue.
The idea is to expand recipes and add a version Tacro Breakfast, a breakfast tacro that would include an egg, of course. At first it seems expensive, but those who have tried it promise that it is quite filling, much more so than a normal croissant, which they also continue to sell at Vive la Tarte, also filled with fruit.
For all the curious, in Vive la Tarte every morning They put the tacros on sale at 11 in the morning and, although they have increased production, they run out quickly. You have to get there early and wait… For now, at least, it's not the crazy queues at dawn caused by Dominique Ansel with her cronut.