The Oscars run out of Kodak

Anonim

Kodak Theater Highland Center Oscar 2012

The last preparations in the surroundings of the theater continue to this day

The history of Kodak Theater is unfortunately short. Opened in November 2001 , was the home of the Oscars for 11 years from March 2002, when it became the permanent venue of the gala . Although this year the statuettes are also distributed in this theater, the work of the Rockwell Group (architect David Rockwell's studio), it will no longer have the name of what had already become mythical 'Kodak Theatre'.

the photographic company declared bankruptcy in mid-January and has had to divest the bulk of its activity to reorient its strength towards the digital world and dedicate itself to the business of new technologies . From then on, the rumors that the gala would take place in another theater (there was talk of the possibility that the Oscars would be held in the nokia theater ) were silenced by the very Academy of Motion Picture Arts and Sciences in Hollywood , which maintained that the gala would be held at the Kodak Theater, with or without the name of the photographic company.

Kodak finally had to terminate the contract, for which it paid 3.5 million a year to keep its name in the theater, as it could not afford to pay. From now on, and for the time being, it will take the name of the leisure area to which it belongs, Hollywood & Highland Center.

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