This New York store is everything you dreamed of as a child (and more)
CAMP opened its doors last December 15 becoming the place full of magic, attractions and attractions for the little ones in ** New York **. And for adults. You don't come here to buy toys. They come to play with them and then take them home. Will you be able to resist?
CAMP is not just any store. It is a concept, an experience and, one could say, almost an amusement park. Its name bets on the obvious: a camp . A place where the little ones go to make a group, have fun, explore and learn . It's about playing learning (and buying, of course).
Camp's lake
Do you want an example of what you will find when you enter here? In-store camps, a Baby Shark challenge, book signings by children's authors, concerts, arts and crafts workshops, everything you can think of... and much more.
All this in a space full of secret rooms, a theater called CAMPitheatre, and even a nightclub with a live DJ (if you find it, of course...) .
“ **CAMP is a store-experience for the family **. It has been conceived for build a dialogue with children and inspire both them and their parents. We combine merchandising, games and audiovisual throughout all the stays to create, enrich and entertain through experiences. We wanted to create a space where families have fun together and where kids feel free and create chaos.”
CAMPitheater
Who responds to Traveler.es is Tiffany Markofsky, CAMP Marketing Manager; she she also reveals to us that Buzzfeed is part owner of the brand (although she does not discover in what percentage).
In these more than 930 square meters (located in the Flatiron district - at 110 with Fifth Avenue- ) you will find a restaurant ( Cantteen ), an experiential shopping area, a theater for performances and workshops for children from 2 to 12 years old (and their parents, of course).
Also, a Milk Bar called Milk for CAMP: “The experience here is about having a good time, feeling free and discovering new things; everything is designed to have a good time as a family, from the workshops to the singalongs ”, Tiffany reveals to Traveler.es.
More than 2000 objects, toys, books, gifts... fill CAMP
But We have come here to buy, right? "There is more of 2000 products , from puzzles to crafts, slime toys and STEM (focused on scientific and technological projects). We also have products for all ages, gifts, books... CAMP goes to discover and our products are part of the experience”, says the company's CMO.
In this great store What do children like the most? “ Our disco is the big hit with him RadioLab -where they can synthesize their own music and walk on a musical pier...”, Tiffany informs us.
"The idea is to continue expanding the business throughout this year and for each store to change the concept seasonally, offering new experiences with each visit." I mean, it will never be the same, even if you travel to **New York** several times a year.
Here comes to create music
Here you come to buy, yes, but above all, to have fun