What does the rainbow taste like? In New York, to bagel

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The Bagel Store

What does the rainbow taste like?

Don't call him a pastry chef, call him “bagel artist”. Scott Rossillo He had been making colorful bagels for himself and his friends for years. He made them on special occasions, he made them to entertain himself and relax. Last fall he decided to start serving them at his two Williamsburg stores, The Bagel Store. The success was instant, of course.

We are talking about New York, where its inhabitants are willing to pay 100 dollars for a golden donut and get up at 4 in the morning to wait three hours before eating a cronut . The triumph of rainbow bagels ( rainbow bagels ) was practically guaranteed because New Yorkers' taste for trifles is compounded by his passion for one of the few foods that they feel is their own, even if it is of Polish origin. New Yorkers proudly say that the best bagels in the world can only be eaten in their city. And let us also remember that 2015 had been the year of revival of this round and fluffy bread (not chewy, like those of poor quality or past) thanks to places like Sadelle's or the new Russ & Daughter's space.

The Bagel Store it had already been made popular before by Rossillo's two previous creations: the bacon, egg and cheddar bagel; and Cragel, yes, the croissant and bagel mix. But in the age of Instagram, it's the rainbow bagel that has really made these two little shops explode with success. If you go on the weekend it is best to go first thing in the morning, because they usually finish in three hours . If you go during the week, it is also not advisable to go at the last minute or you will not see a trace of color.

For Rossillo, the flour and water, base of the bagel, “it is a blank canvas” on which you apply the colors you feel . There are weeks that “Disney princess mode” invades her and the bagels come out in shades of pink. There are days that the patriotic vein comes out and dyes them blue, red and white. He has psychedelic days and the dough is full of colors. Now that Valentine's Day is coming, if you arrive early, you'll find them red and pink . And, furthermore, since it accepts orders, even special requests can be made.

WHAT IS YOUR FAVORITE COLOR?

"If you're having a shitty day, I guarantee one of these will make you feel better," says the artist, that he ‘paints’ every five hours about 100, “hopefully 200”, colored bagels . While in that time a thousand normal ones are made. He knows that if he made more normals, he would make more money, but he doesn't care, he just wants his clients to know what rainbows taste like.

The Bagel Store

The origin of the edible rainbow

And what does he know? Surprise! bagel But a good bagel . Although at first glance it looks like a play-doh ring, it is really yummy. They make them by hand every day and it shows. It's a bit sweeter, but can be paired with cream cheese just like any other bagel. Although, of course, Rossillo recommends that you combine it with one of the other special fillings that he has created. Like cookies 'n cream, red velvet or fun-fetti cake. Sometimes he adds them too cotton candy for the fantasy to be complete.

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The Bagel Store

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