Chocolate bar designed for Valentine's Day by designer Tithi Kutchamuch.
The interest in chocolate is massive, or at least that is the only reasonable explanation for the large number of comments I have received for the article 'Designer chocolate for addicts'. He especially liked that chocolate is linked to the most carnal sensations , as Mangez Moi points out; or the curative ones, pointed out by Pedro Álvarez in reference to Pancracio chocolates; others tell me how communication companies specialized in gastronomy are proliferating all over the world , like Bouchées Doubles , and there are also some suspicious doubts about the quality of the chocolate: a lot of design, very original, but what about the quality? So many opinions stunned me and made me think, for a moment, that you don't mess around with issues as serious as chocolate.
The most interesting thing has been the amount of suggestions I have received for new chocolates: establishments, designers with chocolate collections and chocolate gourmets in general. It was clear that I had to write this second part, and I once again highlight the creativity, the good business practices and the constant concern for the highest quality raw material of these new chocolate masters and workers. They never forget gaming as a way to explore and find new formulas for the coveted sweet, and a little sense of humor and that game is most refreshing today. We travel again to three different cities to see how yes you can play with chocolate.
Brussels: The chocolate concept stores Pierre Marcolini shows his new chocolate collections every year as if he were a haute couture designer. His stores are more like those of a big fashion brand or an art gallery than a traditional chocolate or pastry shop. In just seventeen years, the Belgian chocolatier has achieved that his products are among the best and most expensive in the world, and also that if you pass through Brussels it is essential to visit one of his points of sale.
The opening of La Manufacture was a novelty in terms of its corporate image. Located in the middle of Gran Sablon square, it stands out, unlike its well-cared stores, for the total whiteness and transparency of its interior design. There you can see the cook, the baker and the pastry chef in full action in the kitchen. pierre Marcolini has been able to spread his formula of success throughout the world and currently has stores in Belgium, France, the United Kingdom and Japan. He himself leads the design of his products and the communication of his company. He edits thought-provoking videos in which he provides culinary tips and shows his creation process and his travels around the world in search of the best cocoa.
London: Experimental Chocolate Jewels Tithi Kutchamuch is a Thai architect and industrial designer who lives and works in London. From her studio in Shoreditch, she launches projects in search of the emotional side of objects, investigating unique gastronomic concepts. She is known for her delicate jewelery based on insects or domestic animals, in collections such as Housemates or Secret friend family, and for her delicate paper rings, but she has also put her fine hands at the service of chocolate.
My Sweets is her poetic vision of milk chocolate bars, and her project was the winner of the Pyramid Design Awards and the Design for our Future Selves award. In these designs, Kutchamuch tries to convey the idea of a more reasonable consumption of food, and she dares to do it precisely with chocolate.
Edition of psychedelic wrappers from the New Yorker Chocolate editions.
New York: Play Chocolate Mary Matson and Matt Even are a married couple of designers and creators of Mary & Matt. Mary was designing for Kate Spade, and Matt was a creative director for a large communication agency when they decided to make their Brooklyn home the base of operations for Chocolate editions in 2009. The first intention was to produce a small range of chocolates with the best raw materials and with a design of simple and classic lines, with certain reminiscences of pop art. However, little by little, the large number of requests and the growth in sales has made them increase production and sell online and in the New York store Partners and Spade.
In just two years, its chocolate has become one of the most valued for its quality and for the original designs in tablets and wrappers, enriched with touches always full of playful irony. Scrabble tablets, Eat your Stripes or the Chocolate pie chart are based on the world of children's games and appear constantly in design and trend media such as Nylon Magazine, Smashing, Wallpaper, or Trendland.
Pierre Marcolini is a great chocolate entrepreneur, Mary & Matt focus on totally 'homemade' craft production and Tithi Kutchnamuch experiments with conceptual forms, three very personal and unconventional initiatives. Three new visions of the delicious delicacy.
Limited edition inspired by Paris from the designers of Chocolate editions.