They get back on the road
The term time is somewhat subjective. That's why, the ten years that I amsterdam has spent on the Museumplein They well deserve that description, especially if we take into account that this was their initial objective: be there for a few months and then continue the tournée that he had been doing throughout different areas of the country.
However, the comfort zone is seductive, and even more so if you are elevated to the category of icon by image and hashtag on Instagram. Things of the ego, you know, even if that implies constantly attract a large number of visitors to a limited space in the city.
For this reason, GroenLinks, the Green Left party of the City Council of amsterdam , began weeks ago a debate on the I amsterdam brand that ended with the proposal to withdraw the letters, among contrary reactions from residents and visitors who consider it a symbol of the open and tolerant nature of the city.
time of withdrawal
Finally, The withdrawal took place on December 3, without this meaning that the letters have disappeared from the Dutch capital.
As they explain to Traveler.es from Amsterdam Marketing, the organization in charge of managing the brand, there are four sets of letters.
Two of them are permanently located at Schiphol airport and at Lake Sloterplas in the West neighborhood , where they are part of an outdoor sports route, so some letters are placed vertically and others at ground level.
Another is going to travel around Amsterdam and the surrounding area again , with the goal of giving lesser-known neighborhoods, activities, and attractions a little more attention; and the remaining quarter will appear in festivals, events and celebrations, like the Gay Pride, the marathon or the big congresses.
for now, I amsterdam is located at the Student Hotel in the West neighborhood until December 12. From December 13 it can be seen in the Westerpark, near the Pacific Parc restaurant. The next movements will be announced on their website.
It is no longer enough to go to the shot, now you will have to look for them around the city