On the second floor of the multi-brand store The Collector, in Gijón, you will find everything from decorative details to an art book.
" The Collector It starts with a selection of products that for various reasons have some kind of relationship with the rest of the projects in which I am involved. It is a selection of independent parts but that being under the umbrella of The Collector brand take on a meaning as a whole, justified by a concept which will change weekly or fortnightly", in this way Rubén Fernández, director and owner of The Collector, presents this new multi-brand store that has just opened its doors in what is known as **Soho de Gijón**.
A very innovative project whose trick lies in make all firms and products blend with each other harmoniously under the same common thread. Art, fashion and culture will coexist in this three-story Asturian store in which the client will be able to live different experiences each time he visits its spaces.
A singularity that seems to work, since, as Rubén confesses to me, although it has been open for less than a month, the concept store has already managed to attract the attention of many alternative and other established brands, artists and companies who want The Collector to be a showcase and a special point of sale for their products.
The Collector is located in a three-storey building at number 29 Calle Instituto de Gijón.
THE SOHO OF GIJÓN
"I couldn't imagine a better area than this to open The Collector. It is known as 'Soho de Gijón' because of the type of shops, galleries, design studios and artists and leisure areas that are in it", the owner tells me, who after many years of creative work for fashion, jewelery and cosmetics firms, as well as organizing art exhibitions, has finally launched direct sales to the public.
Rubén describes Gijón as a small city, but very fun, cosmopolitan and modern. And much more in this area that has recovered life and in which "you can find proposals that could well be in the Le Marais neighborhood of Paris and that would not be out of place in New York or London's Soho", boasts the director of the space located at number 29 Institute Street.
The ground floor in The Collector is an exhibitor that summarizes the concept chosen for each time period.
THE SPACES
The ground floor is a large showcase of the proposals that will make up the chosen concept for each period of time, which will rotate continuously so that customers always find new reasons to come to The Collector.
On the first floor there is another exhibition area, but it also houses dedicated spaces for direct private sales: each brand that participates in the project has the possibility of summoning its regular clients weekly or monthly to close private sales or organize events.
The top floor of the building contains a large selection of art books, special collector's editions, large format works both painting and photography, as well as a careful selection of wines. A place that lends itself to gatherings, talks, wine tastings and book presentations.
The decor on the first floor of The Collector multi-brand store is modern and colourful.
THE EVENTS
"Presentations of collections, private sales, special sales, encounters and meetings... will coexist with the normal day-to-day operation. Also experiences that allow merge online sales and physical sales: buy online with store pick-up or see the products physically so that they can be sent home," Rubén explains.
In addition, the director of The Collector reminds that any day of the week you can enjoy a live music performance or even run into one of the designers or artists participating in the project, who will have no problem chatting and talking about their work.
Art books and bottles of wine seem to have been born to live together in The Collector.