10D Experience: the new immersive experience at Casa Batlló.
The Casa Batllo It is together with the ** Sagrada Familia ** one of the most iconic buildings in Barcelona. Don't be satisfied with seeing its facade, with looking up and dreaming of the impossible thoughts that led to a genius, as Antoni Gaudí , to create it at the beginning of the 20th century. This work of art deserves a visit (or more than one) because in each of them you will discover a new detail, a new perspective of the artist who changed the future of the city forever.
The House is so special that it seems to be alive , as they say, “it's like entering another dimension”. A dimension in which shapes, colors and light make us visitors participate in the Gaudinian universe, studied all over the world.
A work of more than five years, with the help of engineers, architects and artists from different disciplines, has allowed that, in addition to the normal visit, Casa Batlló can offer an immersive experience that is unique in the world and 100% magical . This is the 10D Experience, a new journey into the mind of Gaudí, with new and innovative immersive rooms, technological installations and smart devices. A way to rediscover this UNESCO World Heritage Site and immerse yourself in new spaces and mysteries. You sign up?
“The new visit to Casa Batlló takes you to another threshold of perception . The imaginary of Gaudí and the history of this magical house come to life around you: to the sight, to the touch, to the ear and to the smell”, they point out from Casa Batlló.
**AN IMMERSIVE EXPERIENCE CREATED WITH GREAT TALENTS**
What will you find in 10D Experience? First, it introduces you to 2,000 m2 of new spaces through artificial intelligence . We talk about Gaudi Dome Y Gaudi Cube , both immersive rooms. The first one with a dome of more than 1,000 screens, 21 audio channels and a mapping that delves into the inspiration of the genius so that the visitor can take a trip to the mind of his inexhaustible imagination, nature.
Gaudi Cube , a unique six-sided LED cube in the world, will take you into the mind of the architect by the hand of the digital artist Refik Anadol . Files, photos, plans, drawings, writings, 3D models, original manuscripts have made it possible to create this 360º experience.
Gaudi Dome.
For this intelligent work, Casa Batlló has relied on the talent of numerous personalities on the current international scene. Do you want to know what the contribution of each of them has been?
With an internationally recognized work, the young British composer, Daniel Howard , has composed the soundtrack that you can listen to with smart headphones with stereo sound. Inspired by the water, light and colors of the House, a script adapted to 15 languages has been created, which accompanies Howard's work with the music of the Berlin Symphony Orchestra.
Turkish multimedia artist and filmmaker Refik Anadol He was one of the pioneers in launching the artificial intelligence , that is why he is in charge of creating the immersive installation 'In the mind of Gaudí', that recovers the mark that the artist has left on humanity.
For his part, the Japanese architect Kengo Kuma , known for integrating spaces and buildings into the environment, has designed the covering for the staircase at the end of the run, a spatial intervention that dresses it in a new skin. The experiment has been developed in collaboration with the Italian illuminator mario nanni , which has changed the parameters of light design, and which pays homage to the eloquence of the House's lighting.
Gaudi Cube.
The audiovisual productions are carried out by the director with more than 30 years of experience Michael Alonso . A trip to the past through technology with magical paintings on the walls that come to life as the visitor approaches and that take us to the bourgeois life of Barcelona in the 20th century, the decoration of the House or what an ordinary day was like in the Batlló family.
Thus, period productions, augmented reality experiences and immersive installation 'The inspiration of genius' , a unique room in the world that tells us about the genesis of genius, has been created by him and his team.
Delve into Gaudí's universe with a new immersive experience.
And the talent at 10D Experience continues. The interior designer ** Lázaro Rosa-Violán **, known for his work in Soho House or Aristrocrazy, and with projects in more than 40 countries, has designed the new hall of the house as well as the store Symbolic , inspired by the artist's workshop.
And one of the jewels of this new project is in charge of joao silva , the world's leading designer and manufacturer of bespoke stone stairs and a pioneer of techniques such as floating stairs . For Casa Batlló he has created a polished marble one with curvilinear shapes and slender columns inspired by the building's façade and roof. It mixes the ancient knowledge of stone masonry with cutting-edge technology, in fact it is the largest installation of floating marble ever made . It will literally make your imagination run wild!
What inspired the genius Antoni Gaudí?
**THE INSPIRATION OF GAUDÍ**
If this new immersive experience in the House allows us to learn much more about the artist's inspiration. Could you say what were the pillars that led you to design his work? We give you some brushstrokes, although you will have to discover them for yourself once inside.
Nature was the inexhaustible source of his inspiration . Stone, glass, ceramics and iron are the clearest examples where he was able to express it. But without any doubt, the aquatic world that Antoni Gaudí captured in the house is an example of his admiration for nature , from the water lily pond on the façade, passing through the molluscs dreamed of in glass and the starfish engraved in wood. Sea currents, waves... in short, the Mediterranean Sea.
Gaudí was a deeply religious man . As a practicing Catholic he became an ascetic, renouncing the worldly, seeking perfection and the austere life. His spaces were designed as sanctuaries for the spirit of the people, always adapting to those who were going to use them. In them he proposed that those who were inside him experience ** a journey inside him **, it is not surprising that years later his beatification was proposed.
Legends and myths have never ceased to be related to this wonderful House. The best known, and which is closely linked to the spirit of the city of Barcelona, is the legend of Sant Jordi . The dragon that rests on the roof of the house, the balcony of the princess threatened by it and the sword that stabbed this mythological animal to save the town are a clear paradigm of this. That is the main reason why Every April 23 the facade of Casa Batlló is dressed in roses , and becomes one of the most shared and viewed photos and images around the world.