The trip has always been part of the imagination of gucci and in his last gucci resort collection, the italian house invites us to live a summer in miniature and in full color in the most captivating places.
Capri, Mykonos, Hawaii, Rio de Janeiro, Marbella, Ibiza... The collection offers a selection of exclusive items from each destination, turning each piece into an authentic luxury souvenir.
The original campaign, carried out under the creative direction of Alessandro Michele and the artistic and photographic direction of Max Siedentopf , presents a series of mini-models of the different holiday destinations in which the pieces of the collection Gucci Resort acquire all the prominence of the summer postcard.
'Marbella' diamond frame sunglasses.
AN ODE TO THE BEAUTY OF TRAVELING
Fruit of the eternal exploration of the centenary traveling legacy of the house, Gucci Resort is “an ode to the seasonal ritual of heading for the coast”, a summer logbook whose central element is the historical GG monogram.
reinterpreted with a zigzag background, the GG monogram is presented with vibrant color combinations typical of each of the good weather paradises in which each item can be purchased exclusively.
Each color combination is exclusive to a holiday destination and includes a leather label identifying the city that has inspired each design.
‘Hawaii’ straw effect tote bag.
Among the chosen enclaves we find: Bondi, Bodrum, Cancun, Cannes, capri, Dubai, Forte dei Marmi, the hamptons, Hawaii, Ibiza, jeju, marbella, Miami, Monte Carlo, Mykonos, okinawa, Palm Desert, Porto Cervo, phuket Y Rio de Janeiro.
The offer of exclusive local products includes bags, sunglasses, hats and beach blankets, also with the name of the enclave to which they pay homage. In addition to the selection of stores where the collection can be purchased, there will be pop up beachside cabana-inspired specials.
Rectangular sunglasses 'Mykonos'.
The ready-to-wear and the footwear, For their part, they will be available at all points of sale of the collection and also online.
Likewise, some destinations such as Cannes, Capri, Forte dei Marmi, The Hamptons, Ibiza, Marbella, Mykonos, Porto Cervo and Rio de Janeiro will introduce new color variations of emblematic models of sunglasses Gucci Eyewear in paste or combination of paste and metal.
'Phuket' straw effect tote bag.
THE GUCCI SUITCASE
The selection of ready-to-wear feminine It includes cotton dresses with sangallo lace and printed muslin gowns, swimsuits in bright colors and tie-dye print and t-shirts, sweatshirts and shorts with the names of the cities.
Knitted cardigan and skirt.
In the ready-to-wear male highlight the light knitwear and linen jackets, printed dress shirts and tie-die t-shirts and sweatshirts, always in summery tones. There's also a denim line of shirts, shorts and pants with details in the form of fun embroidered patches.
Oval sunglasses 'Ibiza'.
SUMMER DIORAMAS
Each city has its own diorama in the Gucci Resort campaign, putting before our eyes little miniature paradises those that make you want to teleport immediately.
In bondi surfboards are not lacking; Mykonos It stands out for its emblematic whitewashed houses and blue domes; Miami it is an explosion of color with its hotels and skyscrapers in the background; Y Capri It appears between mountains, in a landscape where its funicular is not lacking, nor are the red and white umbrellas on the beach.
Raffia-effect tote bags and sunglasses are integrated into each setting, full of bathers, walkers, deckchairs, boats, towels and palm trees, inviting you to live an eternal summer jumping from model to model. What destination are you left with? Hard decision...
'Marbella' straw effect tote bag.