Your next adventure awaits
The travel experience almost never begins on the day we leave. Days (or even months) before, we already started to enjoy the journey choosing the destination , planning the exact places that we are going to visit and counting the days that remain for the long-awaited vacations.
However, getaway planning has changed a lot since the internet became a new window to virtually tour places before visiting them. Maybe that's why the millennial habits when it comes to preparing and living their vacations, they are different from those of the generations that were not born with technology under their arms.
In fact, the young people between 18 and 34 years old They attach great importance to knowing other corners of the planet, even more than previous generations. According to a Bank of America study, 81% prefer to spend money on travel rather than saving for the future.
Other work by the American Society of Travel Agents (ASTA), an association that represents tourism professionals, agrees with that analysis. After surveying 1,500 American travelers, they have confirmed that those who 25-39 year olds travel 32% more than those 40-51 year olds.
Now, how do Millennials organize their trips? What do they look for in their getaways? We discover the habits of a generation that not only lives hooked on screens as people tend to think: it is also made up of young people who they have turned tourism into one of their passions.
The 'youtubers' Molaviajar with Adri, Gosi and little Daniela
VIDEOS AND SOCIAL NETWORKS, THE GREAT INSPIRATION
Beach bars, feet in the sand soaked by the sea, smiling faces with a famous historical monument in the background... In summer, Facebook, Instagram and WhatsApp are flooded with snapshots that our friends share to show us their life experiences.
Beyond giving us some envy if we don't enjoy those days off, these images can serve as inspiration for our trips, especially if we use social networks very frequently. Almost half of Millennials (specifically 44%) use social media to decide where to travel . This is highlighted by a study carried out by Booking in which 15,000 people from twenty countries participated. Moreover, 55% recognized that it was in them where I was inspired to try new experiences Travel.
Another recently released study by the research company Phocuswright on European travelers also comes to a similar conclusion. The analysis highlights that Travelers aged 18-34 are most influenced by their friends' pictures and videos than those of travel companies when making decisions.
Admit it, you wish you were her
In addition, Millennials are inspired by the graphic testimonials of their colleagues to organize their vacations almost as much as they do. look at online reviews or YouTube channels (Both reviews and videos on the platform influenced 30% of those surveyed. After all, isn't a picture worth a thousand words?
Those preferences vary a lot compared to those of other generations. For travelers between the ages of 35 and 54, YouTube videos or photos of their colleagues are less important when deciding their destination than Millennials, but they do place more value on those third-party opinions (specifically, 38% are influenced by online reviews ) .
The work also shows that Millennials they use the smartphone more when thinking about their getaways : Two thirds of the participants had at least one travel app installed on their mobile, a percentage that dropped to 52% in the older generation.
A mobile for everything, to organize, document and remember your trips
REST, NATURE AND EXPERIENCES
Run away from stress? Spend the nights partying? Explore the historic charm of other cities? Tour natural landscapes where there is no Wi-Fi connection? Millennials also have their own tastes when choosing the activities they want to do for break the routine.
The study by the American Society of Travel Agents, echoed by the Boston Globe, highlights that relax, spend "quality" time with the family and contemplate natural landscapes were the reasons for traveling most repeated by those who participated in the study.
The work also suggests that it is a cliché to think that cruises only excite retirees. Contrary to what one might think, these young people also like to sail the seas in a large boat, or at least that is what ASTA's work indicates: the Millennials travel 2.5 times more on cruises than older adults.
Another analysis carried out last year by Allianz Worldwide Partners in 11 countries, including Spain, showed other interesting data on the wishes of young people on their days off. Discover new places, enjoy cultural and culinary experiences or get to know the great tourist destinations of the world were some of the motivations for his travels.
Surely, Millennials will collect the best moments of those vacations in photographs that they will later share with the world thanks to their smartphone. After all, they love social media and travel, so they combine one thing with the other from the moment they conceive their next getaway in their mind.
Let the mobile take you...