London takes first place for the sixth consecutive time
Just nine months after Sage Flowers opened its doors in Rye Lane, in the Peckham area, London , to their owners – Romy St Clair and Iona Mathieson – they were commissioned to build a three-story floral concept for the Fenty firm's afterparty, by Rihanna , at the 2019 Fashion Awards.
Since then, her business has flourished in an industry where young, untrained women like her are often not welcome. not only his creative concepts , fresh and disruptive, have brought a necessary positive spirit to a profession that was overwhelmed by the weight of tradition, but also have a sustainable approach.
This interview is part of "The World Made Local" , a global project of Condé Nast Traveler in the seven international editions, which gives voice to 100 people in 100 countries to discover why their own territory should be your next destination.
Romy St Clair and Iona Mathieson
What would your perfect day in London be like?
Iona: I would start with a late breakfast at Falafel and Shawarma , get my nails done at Yo Kesh, go have cocktails on the terrace at Forza Wine and I would stay until sunset. Then I would go to Tola's for a drink and a good time listening to dancehall, garage, R&B, funk dance, afrobeat and drill.
Romy: I'd have a quick breakfast General Store before taking the train to Eltham to see the palace and gardens. would eat in Pho Hanoi , in Deptford, then go shopping in Soho and head back south to listen to the outdoor music of Balamii at Hornman Gardens.
How do you connect with nature in London?
Iona: I grew up in Highlands , so nature is a big part of me. Beckenham Place Park and Oxleas Woods are great places to get some fresh air and take a walk.
Romy: I could spend hours in the greenhouses at Kew. At Peckham Rye there are very nice gardens too.
Do you admire any character that we should keep track of?
Iona: We really want it to reopen Rita , in SoHo. Our friends Missy, Gabe and Cameron really know how to set up a restaurant: from the music they choose to the wine list. Also Tyson He has just released his album Pisces Problems, the perfect summer symphony. I can't wait to see her play live.
Romy: We are going to have an exhibition together with Conor Murgatroyd , a wonderful painter who documents our flowers beautifully.