Jessica Alba, one of the founders of The Honest Company
Seven years ago a pregnant Jessica Alba she discovered that the detergent gave her hives and tried dozens of soaps until she found one without toxins that her skin would accept. “My illness opened my eyes. I realized that it was necessary to create a chemical-free product company.” Serious and dedicated to her career as an entrepreneur, Alba directs Honest, an empire of products for the home that last year reached a turnover of one hundred and fifty million dollars.
“I am very proud of my work in my company. It has been a very important change for me and my family to dedicate myself to my own business. Everything has happened very quickly and the truth is that now I dedicate more time to my company than to my acting career”. Jessica assures that Honest's products are a potpourri of her passions. “There's a little bit of everything from cleaning towels to personal care products. The important thing is that they are articles without toxins and anti-allergy”.
Gwyneth Paltrow triumphs with the Ella Goop page
Just like Alba the actress Gwyneth Paltrow triumphs with her Goop page, where she shares the secrets of her lifestyle through the articles that she promotes. Mothers and actresses by day, red carpet stars at night.
Reese Witherspoon Just Announced Her Line of Southern Products , Draper James , due later this month with a store in Los Angeles. She also joins this business trend Blake Lively , the protagonist of Gossip Girl launched last summer Preserve , a page that is the image of his soul according to his own words and that Vogue described as a cross between “digital monthly magazine, e-commerce adventure, video blog and celebration of American products”. In Preserve one finds from jams to kitchen utensils, ponchos or handmade hats.
Jennifer Lopez at the head of BodyLab
Yes Alba manufactures without toxins , Paltrow sophistication and Lively the rustic Californian world was missing that the businesswoman by nature of Hollywood, the actress Jennifer Lopez , will launch a website dedicated to health and beauty. Just a month ago it premiered with BodyLab , “is the manifestation of the passion I feel for finding the best of me, I grew up in the Bronx with a delicious but not necessarily healthy diet ", says the artist. "I am fascinated by traditional flavors" - commented Lopez - "however, I did not know the implications that certain foods can cause, I have learned about nutrition and now I want to share that knowledge".
Designed by women and for women BodyLab does not sell the perfect body in a bottle . “The programs that we present are easy, effective and can be maintained, but you have to propose to change”, explained J-Lo in the presentation.
And since her friends succeed selling lifestyle, the singer Beyonce has wanted to sign up to this fashion with the exercise psychologist Marco Borges with whom she has created 22 Day Nutrition . The company offers a vegetarian food delivery service. “ If I have done it, everyone can do it. ”, Says Beyonce from her website. If the result of her diet is a body like hers, there is no doubt that in her career as an entrepreneur she will be as successful as in music.
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