In Seattle is the first Starbucks, and the first to serve beers and wines on its menu
How do you make more money selling coffee? Adding the right pastry accessories, selling natural juices, offering fast food, sandwiches, pasta... When the "accompaniment" product and its derivative is made with the counters, what's left? time . That is why Starbucks intends to increase the influx to its establishments by having an active service in the last hours of the day, just when coffee takes a back seat: c hen beers and wines make more sense to the customer's palates.
Let's not fool ourselves. The 'alcoholic' proposal had already been launched in 2010 in Seattle - the founding home of Starbucks - and in an establishment in Portland (the question is 'sweep home'). But now, seeing that it was well received, intend to test with locations on the American West Coast, how not, taking into account the richness of Californian viticulture? In the city of Seattle the new charter goes through beers like Rogue Dead Guy Ale (the beer of Grateful Dead fans) and wine, for the Italian Prosecco. The exclusivity and quality of the product is undeniable.
What beers and what wines would triumph if this proposal were extended to Starbucks in our country - **something that the Spanish subsidiary did not deny to Europa Press ** -? Our collaborator Sarah Cucala , gastronomic journalist and owner of the A Punto bookstore , affirms convinced that It would be 'a triumph' to have Inedit, a beer created by Ferrán Adrià for the Damm brand , “an elegant beer, excellent to accompany dishes and light bubbles; It is an excellent drink to accompany something sweet or salty”. On the other hand, Sara Morillo Jaimes, editor of Condé Nast Traveler magazine, **pulls more down to earth and proposes Madrid's Mahou, the Ambar beer ** “which has all the ranges offered by a Belgian, but made in Zaragoza ”, the Alhambra, “well established in the south with its five categories” or the Estrella Galicia, with its 1906 Special Reserve.
When it comes to wines, Sara Morillo is launching herself internationally, with a selection of Chilean wines: "the grape as Carmenere is exclusive to Chile ; together with the Cabernet Sauvignon and the Merlot, they originate some of the wines with denomination of origin of the country". Even some wine from Baja California, “a wine from the Niebaum-Coppola winery, the Francis Ford Coppola vineyards in Napa” . Sara Cucala opts for a Ribera del Duero or Rioja-type wine, “that is not excessively expensive but **that preserves the essence of the area, such as an Emina (Ribera) or an Alcorta (Rioja)**”. Taking risks, Cucala would opt for the most terroir wine “from some powerful areas such as the Habla de Extremadura wine or the Numanthia de Toro, a great wine”.
Now the question is... Will we change the bar counters for the Starbucks sofa? From what we know, based on American prices, beer could be around €3.80 and a glass of wine between €5 and €7. Plus the muffin on duty, of course. To accompany the sparkling wine.