Moleskine reinterprets the concept of literary coffee
First scene: a cafeteria full of people. In the far corner, a girl with Harry Potter glasses and a chewed-up pen in her mouth turns the pages of a book.
She opens a notebook and writes down a sentence before continuing absorbed in her reading. How is the movie called?
Okay, that was a trick question, it's not a movie. The scene takes place in many cafes every day, despite the fact that ebooks, tablets and – oh my God – audiobooks also play their part in the world of reading.
Now imagine that girl (or boy) is you, Also imagine that it is your favorite book, and imagine that the notebook says Moleskine.
One more thing: imagine that you are in a “Moleskine Café”. Is it asking too much imagination? Well stop! Moleskine Cafés exist and are opening locations all over the world!
Moleskine Café combines three spaces in one: an art gallery and a shop
At the opening of the first Moleskine Café in the heart of the Brera neighborhood of Milan it was followed by the one in Beijing last January.
There are also three more openings planned for this year in Hamburg, London and New York.
The coffees of the well-known firm were born with the idea of reinterpreting the concept of literary coffee giving it a contemporary style. They merge three spaces: a café, an art gallery and a shop.
Inspiration and creativity , two fundamental pillars of the Moleskine Cafés that are surrounded by a timeless aesthetic with a palette dominated by neutral colors, just like the ivory-colored pages of the mythical notebooks.
Coffee, paper and pen: the perfect combination
"We are very excited about the expansion of our Moleskine Cafés around the world. It is an important milestone and reflects the brand philosophy of foster platforms for a creative life” . it states Lorenzo Viglione, CEO of Moleskine.
“The coffee will offer a unique experience, bringing a new perspective to the retail experience by blending cultural content, coffee, food and shopping, in an environment that is uniquely Moleskine” he continues.
Minimalist aesthetics, neutral tones and details with nods to stationery define the decoration
THE MOLESKINE COFFEE BEIJING
Located in the commercial complex of Taiko Li , Asia's first Moleskine Café combines local and international items within the framework of a minimalist aesthetic with brushstrokes of natural details.
Moleskine recruited the award-winning Shanghai-based design firm Kokai Studios to create the Beijing cafe, 150 square meters.
Its open façade lets in the natural light , Creating a warm and cozy environment. The walls and furniture are warm colors , adorned with black and white details. In addition, there are both individual and communal tables.
Asia's first Moleskine Café is located in Beijing's Taikoo Li shopping complex
EXHIBITIONS, SEMINARS, WORKSHOPS AND MUCH MORE
In the Moleskine Cafés there will be exhibitions of sketches, notes and projects made by architects, designers, illustrators, film directors, etc., both consolidated and emerging.
But that's not all: the cafes will also host talks, seminars and workshops in order to enjoy inspiring and creative conversations.
THE MENU
A culinary journey through flavors from around the world It is what we can find in the coffee menu. Breakfast and lunch will be served with nods to Italian cuisine and the local cuisine of each city.
The menu will be comprised of breakfasts and lunches with flavors from around the world
THOSE WHO ARE YET TO COME
Three of the most cosmopolitan destinations in the world are already preparing to welcome their respective Moleskine Cafés: Hamburg, London and New York.
And they come with many possibilities of becoming your new place-to-be when you travel to these cities.
bookworms, Lovers of paper diaries and notebooks: Come out of your burrows! We meet at the Moleskine Café!
Not without my Moleskine!