Rami Malek, new Bond villain and Cartier ambassador.
Only Malek is about to turn 40; others –Troye Sivan, Willow Smith, Jackson Wang and Maisie Williams –, who are walking in their twenties, they came into the world after i did Pasha, the watch that Cartier turned into a cult piece since his birth, back in 1985. The quadrature of the circle is not a trivial title: a great part of its strength lies in its iconic design, with that square of the minute hand inside the circular sphere and four large Arabic numerals.
The Pasha watch is designed for people who live large and with excessive passion. With a wide and panoramic perception of the world that defines a new generation of talent crowned with success. A success that they achieve in 2020 by embarking on new creative, unique and very different paths to those achieved by their predecessors in the 1980s.
New models of the legendary Pasha de Cartier.
Object of desire of men and women, the Pasha of the 2020s It stays true to the original, but adds a little more sophistication thanks to its crown, which incorporates a blue spinel or sapphire, its interchangeable bracelet and its many customization options. Inserting the square of the minute hand in the circle of the dial and the four large Arabic numerals, which give it an ultra-contemporary style, is what makes it different. Its original design breaks the rounded shapes in classic watchmaking.
Pasha de Cartier model with diamonds.
“I believe that cinema can contribute to change. Art is a powerful tool to offer a more hopeful reality to aspire to, as well as a tool to ensure we stay informed about our past and present,” he says. Rami Malek, who shares with the rest of the ambassadors a very positive approach, open-minded and multidisciplinary spirit.
Rami Malek, Willow Smith, Troye Sivan, Maisie Williams and Jackson Wang, Pasha de Cartier 2020 ambassadors.
Malek is of those who travel with a canvas bag so as not to burden themselves with luggage. He is a lover of London and the Mandarin Oriental in Barcelona, where he had a very special dinner with Brian May and Roger Taylor, guitarist and drummer of Queen respectively, Malek confesses "proud to be able to work in this industry", and tells us that it was thanks to his father, who was very fond of the classics, that he was introduced to the world of acting .
Born in 1981 in Los Angeles, he rose to fame for his starring role in the series Mr. Robot. His face (which we have seen in The Master and Oldboy) He has been etched in the imagination for his tremendous performance as Freddie Mercury in Bohemian Rhapsody, for which he won an Oscar. In November we will be able to see him on the big screen as the new villain of James Bond, in No time to die. "I'm attracted to provocative and progressive roles. I am confident that one of these choices will help move the film industry forward."
Rami Malek, new Bond villain and Cartier ambassador.
Malik has been the first Egyptian-American to win an Academy Award for Best Actor. "I didn't grow up seeing many actors who looked like me, So it's exciting to think that my presence in the industry could open up to someone the possibility that Hollywood doesn't have to be an exclusive place," says the actor with a passion for analog. “I love that Cartier honors what is treasured from the past and know how to combine accessibility with a modern touch. He has finesse and strength.”
The Pasha watch has been a cult object since its birth.
THE OTHER AMBASSADORS
Troye Sivan, singer, songwriter and actor born in South Africa in 1995, grew up in Australia. With only fourteen years old, he began to publish his songs on the Internet and in 2012 he created his own YouTube channel, which today has more than seven million subscribers. "Who I am is closely related to what I do. I say exactly what I want to say and exactly how I want to say it; he's a little scary, but he's also fascinating. I force myself to explore the limits of my creative projects."
When he turned twenty, his first album, Blue Neighborhood, topped the iTunes charts in more than sixty-six countries. Of his second work, Bloom, Rolling Stone magazine said it was one of the best albums of that year.
Maisie Williams, another of the ambassadors of the new Pasha collection.
Singer and activist Willow Smith defy labels. He is interested in all areas of expression: "I do not believe in the maxim that whoever covers a lot, squeezes little; on the contrary, you must be very ambitious to evolve as a person and, especially, as an artist, and to prove to yourself that you can do it and that you can grow. She created her own SoundCloud and she is quite the fashion icon as well as an actress. She hosts, along with her mother and her grandmother, the Red Table Talk talk show, which addresses social issues and current cultures from a transgenerational perspective.
"Building something and turning a simple idea into a large-scale project takes a whole community. In my opinion, it's about finding the right team, people you trust," he says. the actress Maisie Williams, a fan of teamwork and sharing as the axis of her artistic achievements. Born in England in 1997, at the age of twenty-two she had already become famous as Arya Stark in Game of Thrones. We have also been able to see her for nothing in the remarkable The New Mutants. In addition, she has founded several start-ups to connect personalities and creatives from the world of art, fashion, television, cinema, literature and music, with the purpose of undertaking collaborative projects.
The value of analog and traditional looks to the future.
For its part, Jackson Wang emphasizes that "in life there is no final destination, but each step towards your goal and each chapter of your story They represent a decisive moment. You just have to trust yourself and write your own story." The Chinese rapper, singer and dancer also fits perfectly into this philosophy of being open to the world and stay connected with other people. Former fencing champion born in 1994, he joined the K-pop group GOT7 and accumulates more than seventeen million followers on Instagram. In 2019 he created his own record label, Team Wang, in which he combines hiphop, rhythm and blues, and rap influences.
Jackson Wang, another of Pasha de Cartier's ambassadors.
THE NEW PASHA
The new Pasha's bracelet has evolved to respond to new lifestyles, accompanies movement and easily adapts to circumstances. Steel, gold, leather: all versions are interchangeable thanks to the QuickSwitch system patented by the house, whose invisible mechanism blends into the architecture of the case. It is located under the box and is activated by exerting a simple pressure. The SmartLink system, the subject of a patent registration, allows the length of the bracelet to be adjusted by itself and without the need for a tool.
Each link is equipped with a push button that allows you to remove the fixing bar and remove or add one of the metal links. Endowed with a sapphire caseback that allows its movement to be seen, it is equipped with the automatic caliber 1847 MC. Steel, yellow gold, pink gold and diamonds, the collection includes numerous models, from the most jewelery pieces to the most watchmaking in its skeleton version. The maison retrieves Pasha with fidelity, but also with a look to the future. Like them, resounding ambassadors.