The most beautiful trips are the ones you still have to do
#SwatchTakesMePlaces It is the best offer of the month of April in virtual trips, opening doors to new live experiences. Just take a look at the travel plan and follow your favorite destination Instagram accounts. For 30 days, #TeamSwatch has reserved a seat for you in first class for a trip around the world in which no luggage is needed and you will not suffer from jet lag.
Swatch opens the doors to new live experiences . No jet lag, no endless queues at airport checkpoints, no flight or connection delays (sometimes you'd think they were designed by a sadist having fun wasting your time), and best of all , no need to leave your sofa . And it is that the brand becomes strong in the belief that the best trips are those that you still have to do.
Swatch has quite a few flight hours. Two years ago, it launched a watch with a universal boarding pass printed on the strap. , which allowed travel to any part of the world. And before the collection A Traveler's Dream , made up of no less than 44 models, and inspired by travel, but also hiking and transportation by land, sea and air.
And it is that ingenuity is to Swacht what the 21st century is to connectivity: a field as vast and spherical as the globe. Not surprisingly, the brand was born from the ingenuity of a man who faced a global crisis with a plastic watch!
berlin
CHRONICLE OF INGENUITY
We put you in the background. In the 1970s, the exchange rate for the dollar collapsed, export prices increased but income did not, and Nicholas G. Hayek (1928-2010) , president of the Swacht Group, launches the affordable Swatch quartz watch, made up of only 51 pieces and manufactured by robots. With its pop design it becomes a cult object for decades to come..
This is how tough Asian competition sank the Swiss watch companies in the 1970s and 1980s . And it is that quartz simplified the equation, replacing the, in some cases, hundreds of pieces of the machinery of a watch for a simple mechanism, which not only made watches were much more affordable, but also more accurate.
This is how things were when Nicholas G. Hayeck rebels against this trend and introduces plastic, keeping style above any consideration, in 1983. The following year, 75% of watches produced worldwide were quartz and assembled in Hong Kong.
Paris
30 DESTINATIONS #SWATCHTAKESMEPLACES
But chapters of watchmaking history aside, let's focus on the present. If you fancy the plan, you can get on board with the hashtag #SwatchTakesMePlaces . And follow your favorite destination Instagram accounts.
Destinations include Asian cities such as Shanghai, Macau, Tokyo and Hong Kong ; Europeans like Zurich, Lucerne (a pocket version of Switzerland), Munich, Vienna, Madrid or Barcelona . In addition to New York, Istanbul or Saint Petersburg , you can opt for a virtual intergalactic trip to Mars.
And best of all, you can keep a memory of that virtual trip for just over 100 euros: a customized Swatch watch on the brand's website with the most representative of each of the 30 destinations: from a miniature Parthenon or Brandenburg Gate , to a field of tulips with a bicycle wheel in the background, the fluttering of a dervish skirt or a scene from Martian life...