Here's to the new appetizer.
There are those who would pass snack life. We talk a lot about extending our breakfasts 24 hours a day. Our mouths water with large feasts and fine dinners, but if we are honest, really, we would spend our lives in an aperitif. The unhurried time of the day. That of eating and drinking with pause, on a sunny terrace. In which hunger and thirst enter along with the desire to chat and that this appetizer does not end even if it threatens lunch and even dinner.
Until now, the appetizer was the territory of fresh beers. Perhaps vermouth with a touch of lemon or siphon, depending on the area of Spain in which it catches you. Maybe as a soda, depending on the day of the week. But these old bar and table friends have come up with a new companion: the half glass. Half gin and tonic, half rum, half whiskey with ginger ale.
Fresh, daring: half a glass.
It is not about taking the night to the day, but about win hours to the distillate that we like the most, while lengthening the time of the day that we always want. Because half a glass will last you longer than a cane. Surely, it will entertain you more than a wine.
The half glass is the trend according to the times. The half glass is drunk more slowly. It is enjoyed calmly. Like the time we want to stretch. Rejoicing in the here and now. That leitmotif, almost cliché Instagram hashtag, which is still full of content in these strange times. Here and now, the half glass, better full.
You can start ordering your half glass in bars and restaurants in Madrid. With some of the most popular brands Johnnie Walker, J&B, Tanqueray, Gordons or Cacique. The usual distillates, served like never before.
The half glass is the one that best suits your appetizers and snacks.
For those moments when the waiter asks what you want and you think out loud: "I would have a gin and tonic... but at this hour." Well, at this time, yes. The half glass solves those doubts with a similar alcoholic content than the usual cane or the eventual little wine.
We think of it in the appetizers because we have come here to claim that moment of the day between breakfast and the meal of chips and olives (no brunch). The half glass is the right measure of your favorite drink. It is also perfect after dinner or in the afternoon, before the sun goes down. Or, precisely, to watch the sun go down. The day glass is half a glass.
And we come to claim this trend and the new aperitif. There are those who would spend their lives as an aperitif. And we don't look at anyone.
The new appetizer.
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