A barbershop for true gentlemen
The beauty of today's man, it seems, is to have a good beard, an international trend that has become a sure thing in Amsterdam. It can be said that there are more barbershops than bars . In each corner you can see a different specialized space, yes, they all follow the same aesthetic guidelines, those of classic establishments since the 19th century . The logos, the fonts, the signage recall the nineteenth-century image of this profession that has marked the lines of masculinity for centuries. With a little sense of humor we can say that trimming beards could be considered a new design discipline in this first phase of the 21st century, the professional barber regains its high status and becomes a “creative”.
Levi's campaign linked to Amsterdam Barber Shop
AMSTERDAM BARBERSHOP
Since 2013, this barbershop vindicates the social role that barbershops have historically had , a center for gathering and exchange of social, cultural and political ideas. This "club" is dedicated to a type of man they call "New Age Gentleman", new generation gentlemen who stroke their beards with relish. Such is the influence of their haircuts, their beard lengths and the shape of their new mustaches, that the brand Levi's has launched a communication campaign linked to the image of the barbershop and different types of "man-man" today, a series of photos that convey values such as strength, self-confidence, a man who knows what he wants... a good barber. In addition, Barber Shop has a "corner" in the well-known concept store hutspot.
An old-fashioned barbershop
haar babaar
Their barbers call themselves artisans They wear white coats and perfect bow ties. They offer their faithful in the morning a strong coffee and, starting at noon, a single whiskey . Of course, without a doubt, in their dark leather armchairs, Playboy_magazine occupies a preferential place to leaf through while the turn comes. In Haar Babaar smells like leather of its old-fashioned armchairs and to the wood essences of its cosmetic products, there is no concession to fancy details. Here all the clients wear their pants and tattoos well.
Barbers who are craftsmen
BARBER
antique tortoiseshell combs, brushes with black, gray or silver-tipped badger bristles , or with boar bristles, foams, creams, gels, razors and shaving blades..., are the instruments of very pleasant torture used by the skilled hands of the new barbers at Barber. In a old 19th century shop, the architect Ard Hoksbergen, has joined the cement, natural wood and white ceramic coverings , to a tubular copper framework that conducts the water and also the electricity of the simple lamps that illuminate the space. A barbershop designed with a “warm minimalism” With a touch vintage , which can be seen above all in the extremely comfortable oak and embossed leather armchairs.
A very vintage barbershop
MUSTACHE BAR
Celestino García is Spanish, from Asturias , and for a year "Creative Manager" in one of the large Nordic fashion companies, We Fashion. Arriving in the city, he tirelessly searched for an establishment that would take care of his hair. In principle he has not been carried away by the trend of barbers and he has found a conventional hairdresser, the "hair stylist" Mika, who works for one of the most sophisticated beauty salons in the city, Rob Peetoom . When he leaves to see Mika, Celestino walks through the canals with his elegant countenance as a Spanish gentleman and goes to Mustache, a bar that lives up to its name and humorously sprinkles its appearances with engravings related to the mustache of hair that grows on the lip. top, and makes a mischievous wink at the women's magazines it offers, putting mustaches on the models on the covers.
Mustache is a very cozy place, with exposed brick, dark wood, beautiful vases Delft pottery filled with tulips and modulated lighting so you can work on the computer, drink Heineken beer tirelessly and, above all, have its famous and delicious brunch. Celestino thoroughly enjoys Amsterdam and comments: “ I find the city very hospitable, very open and dynamic ”, and he promises to soon visit some of the “star barbers” of the city.
The barbers of Barber, some masters
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