Its terrace flies over New York
We have found the most instagrammable of the world. It's in the soho New Yorker, and no one lives in it. Of course, it can be rented -for 13,240 euros per month-... but only for brands . And they are not the ones who stay there, but the influencers who sell their products. Anything else? Oh yes: no one can spend the night in it.
The apartment actually belongs to Village Marketing , an agency specialized in social networks and made up only of women, thus justifying Traveler.es the creation of the space: "Content production has focused on the traditional media during decades. We just got to the first social generation and, therefore, the demand for content has changed - both its type and its quantity. Now, brands and influencers tell their stories with a significant amount of social media content, that is published every day, and that content has a more real and lifestyle . Therefore, the photography in a home environment It's really the best canvas for many snapshots for networks."
Instagram personalities like **@marianna_hewitt** (864,000 followers), @khadeeniam (395,000) @cheraleelyle (238,000) or @flauntandcenter (108,000) have already posed in front of its walls of light colors and traditionally considered "feminine" - like the millennial pink -, which is one of the reasons why the space also works in this network. "We chose a palette that could serve as a canvas for all different types of sessions ; not meant to be a distraction, but neither bored . Of course, some rooms have more personality what others. And there are always opportunities style it and personalize it in unique ways," explains Kira McCroden, the company's public relations officer.
Another reason why it is the perfect background for a photo that works is precisely that: the fact of having at your disposal multiple accessories for every occasion, according to what McCroden tells us. "We have v various types of tableware trays, pillows, blankets and shelving throughout the apartment to give creatives plenty of options when creating their look."
Other? "The apartment is immaculate : there is no disorder, no one lives there, but it has a strong home atmosphere Due to the design and small details such as the fresh flowers, which are replaced during the week". In addition, so that the audience does not get tired of the set and is always "in style", They renew it every quarter.
Now, aren't influencers expected to show their real lives? Isn't that your strength? Why, then, shoot in a studio, as much as it resembles a house? The expert replies: "Influencers don't pretend Village Studio is their home. In fact, his followers know what his home is like, for they know them very well; In addition, they always notify their audience that they are in our space. Also, people understand being an influencer is a full time job, and much of that work is content production, which may require a studio. Influencers are actually content production experts and therefore take pictures in hotels, restaurants, shops , anywhere. They are looking for the best snapshot, and we saw this trend and decided to give them a private place to carry out their trade in the best possible way".