Who could resist photographing this postcard?
"It is scientifically proven that nice vacation photos on social networks make the viewer unhappy , because they cannot be there themselves", they affirmed from the tourist office of the zone. Bergün/Bravuogn is beautiful added Mayor Peter Nicolay. "We don't want people from outside our community feel bad looking at photos of our picturesque landscape , so we cordially invite you to experience it for yourself."
Nicolay also stated that he was delighted that the inhabitants of the area had "everyone's happiness in his heart" , and declared that he was very proud of it, while posters were hung in the town warning of the ban -which even carried a symbolic fine of five euros -.
media from all over the world echoed this strange rule, until, two weeks later, a press release from the town itself declared that they had achieved what they wanted: be on everyone's lips , and getting Bergün/Bravuogn images shared more eagerly than ever.
The mayor himself explains the whole thing in a hilarious video , in which you can appreciate the wonders that make the place a special place: the cows, the old alleys, the mountains, the river...
Right now, the ban is still in force -must also be repealed in plenary session-, but, as Nicolay states in the film, anyone who has a camera will be guaranteed a pass in order to "bypass" the restriction. And judging by the instagram images They must be handing out a lot!