The Carl's Jr. star
California is known worldwide for its sun, beaches, surfers and blonde hair. Also for his great appetite for hamburgers. And one of those responsible for the fact that on the West Coast of the United States they love hamburgers so much is Carl's Jr, the first fast food chain, the pioneers of drive-thru (or ordering without leaving the car) that began as a hot dog cart horny pushed by their founders, Carl and Margaret Karcher in 1941 and that 76 years later has more than 3,800 restaurants spread over 45 countries. The last? On the Gran Vía in Madrid.
So were the first Carl's Jr.
Near Five Guys , which opened just a year ago, and surrounded by many other fast food chains, Carl's Jr. arrives in Spain hand in hand with the group Beer&Food in collaboration with the American company behind the brand, CKE Restaurants. "Spain is one of the markets with the highest consumption of hamburgers in the world", he explained Ron Coolbaugh, Vice President of Operations for CKE, at the press briefing this morning.
“If there are so many hamburger places, it means that there is a demand for the product, people want hamburgers, but he wants better burgers, best quality ingredients but still in the quick service segment. That's the opportunity here: they want something nice, but they don't want to spend that much,” he told Traveler.
Guacamole and bacon, what else?
That's where they want to position themselves: hamburgers with good ingredients at a good price. "Our difference is the ingredients," Coolbaugh continued. “100% Angus beef, brioche bread, homemade style chicken breaded on site when ordered, not out of the freezer, shakes are also homemade ice cream,” he says.
Gone are Paris Hilton, Kate Upton, Heidi Klum or Kim Kardashian. The models and celebrities they used to advertise their burgers. After a lot of criticism for sexualizing women , the brand broke this year with that image and its arrival in Madrid could not be more opposite.
Starting with the local: from urban-industrial design the first so open in the world. Iron, wood, exposed brick walls and designer lamps. Graffiti that reminds his Californian origin . At the bottom you order, take a number and take it upstairs, to its low or high tables (with plugs that, along with Wi-Fi, are well thought out to work there) where They will take your order directly to you.
California Dreams!
Among the hamburgers with which they arrive in Madrid is the Double Western Bacon Cheeseburger, one of the stars of the chain, "great favorite since 1983". Also the bacon guacamole “with a slightly spicy sauce”; and the Original. But its great bet and differentiating product will be the fried chicken, both in hamburgers and in Chicken Tenders, breaded and fried when ordering, it is especially juicy.
For the inauguration, on November 9 at 6:00 p.m., they will give away hamburgers to the first 50 enter the new premises. And 25 of them will walk away with checks to eat at Carl's Jr. free for one year. Your name simply has to start with Carl...
Natural and smiling shakes.
WHY GO
Because as Carl Jr knows, we like hamburgers. It is yet another reason to go to the Gran Vía to eat.
ADDITIONAL FEATURES
The group arrives strong in Spain and before the end of 2017 will open a second Carl's Jr in the shopping center Full moon . The idea is to reach 100 restaurants throughout Spain within a period of three to five years.
IN DATA
Address: Gran Via Street, 45
Schedule: from Sunday to Thursday: 10.30 to 00.00; Friday and Saturday: 10.30 a.m. to 02.00 a.m.
Half price: 12 euros
http://conoceacarl.es/
Urban-industrial design.