The protagonists of the painting 'Nighthawks', by Edward Hopper, have also stayed home
The current health crisis spreads throughout the world forcing us to stay at home as the only way to stop the pandemic (although it is still not clear to some). A situation that not only has changed our lifestyle , but also encourages reinvention when it comes to telecommuting, inspiration and art . A new ecosystem from which spring initiatives as curious as the one we present to you today.
under the name 'Send them home', the creative Tony Conceptfarmer and the marketing expert Helen John have promoted a curious project on Instagram through which make the user aware of the importance of insulation through the best works of art , in addition to scenes from series and movies.
The BEFORE 'Chop Suey', Edward Hopper
The AFTER 'Chop Suey', Edward Hopper
How? Using the function Instagram carousel , which allows a gamification of the experience showing the “Before” (the original work) and the “After” (the retouched work and without any person) . The result is a collection of "demassified" works of art that act as the best call to a revolution that, unlike others, begins (and ends) in your own home.
A project that also quarantines customers who had a glass of wine in the painting 'Cafe Terrace at Night', painted by Vincent van Gogh in Arles in 1888; to the “night hawks” of the famous bar in Nighthawks by Edward Hopper or even to himself joker dancing on certain Bronx stairs seen in the movie starring Joaquin Phoenix.
The 'Joker' BEFORE
The 'Joker' AFTER
All these montages, created through Photoshop, can be seen on the Instagram site of send them home , from where all artists are invited to contribute their own grain of sand through their favorite work followed by a "No, It's Not a Fucking Joke" #StayAtHome.
ROUSSEAU'S GYPSY SLEEPS AT HOME
At Condé Nast Traveler we also want to make our contribution. Specifically, through the frame 'The Sleeping Gypsy', by French Henri Rousseau . Completed in 1898 and forgotten in old antique dealers until 1924, this work revolves around a wandering bandolinist asleep in the middle of a poetic desert . A trance so deep that the protagonist barely perceives the figure of the lion that prowls behind her colorful clothes.
Ethnic, even mystical given her play of light, this sleeping gypsy encompasses different curiosities . Among them, the fact that Rousseau was never in that desert or in the jungles that represent a large part of his work, one of the cornerstones of what is known as naive art . In fact, part of his inspiration stemmed from his reading of picture books and the testimonies of friends involved in military expeditions to the jungles of Mexico in the late 19th century.
BEFORE 'The Sleeping Gypsy' by Henri Rousseau
The AFTER 'The Sleeping Gypsy' by Henri Rousseau
The most convincing proof that, especially in times of crisis, continuing to create and dream of exotic destinations without leaving home is even more possible today than in Rousseau's time.
Because it doesn't matter if it's a Menina or a young girl with a pearl. A Gioconda, a Venus emerged from the Aegean, or the man with the oil lamp in Guernica.
Whatever your artistic persona, now more than ever... #StayAtHome #I stay at home
BEFORE Van Gogh's 'Cafe Terrace at Night'
The AFTER Van Gogh's 'Cafe Terrace at Night'