The world of entertainment is present in every corner of the hotel, renovated by the interior designer Alejandra Pombo.
The curtain opens and a hotel from the Vincci chain appears, redecorated by Alejandra Pombo... Which one is it? It is the ** Vincci Soho of the Barrio de las Letras** that premieres interior design and he does it with a lot of allusions to the artistic spirit of the area, the so-called Madrid Art Triangle.
Circus, theater, dreams... any imaginative detail related to the essence of what is the literary heart of Madrid has been embodied with impudence and without half measures by the young decorator, she who claims to have used "objects that transport us to travel back in time, to specific moments, such as a hall cabinet in the entrance paneled with an antique finish, sconces that evoke that same era, a metal structure with the old form of the entrances to the theaters, curtains like curtains, old theater seats as waiting seats...".
A complete visual spectacle for the senses that is articulated around the carousel-like bar counter. With its vivid colors and peculiar lighting, I ask Alejandra if it is her favorite part of the hotel because it is the most striking, but quickly –and with the diplomacy of a mother who is asked which of her children she loves the most– He answers that each corner is unique and special.
The carousel-like bar counter articulates the decorative project.
"Each space is exclusive and extraordinary, we cannot keep just one, since everything has a common thread, but each one makes you live a different experience. At the entrance, it is worth noting as a surprise factor, the giraffe Lola, who welcomes you in the hall. The reception takes you back to a bygone era with the design of a theater box office. Then there is the circular bar, which unifies all the areas, and the terraces, which surround you with domes decorated with plants," reiterates Pombo.
The creative dialogue between all these environments is natural as well as magical, with full-bodied fabrics, unique furniture and a circus and theatrical staging: like the ropes on the ceiling that remind us of a rig or a huge giraffe that comes out of the wall.
The interior designer Alejandra Pombo, at the Vincci Soho.
In the restaurant, NoMad Food & Bar, it is perhaps where the current decorative influences and less the surrealism and fantasy that drive the hotel renovation project.
"We have combined lines that mark a "concept" of old theater with new trends, such as, for example, the corduroy fabric that we have used to upholster part of the furniture," explains the decorator trained in Pascua Ortega's studio.
In neutral tones and with wallpaper exclusively for the restaurant with drawings of hummingbirds, the most outstanding part of the restaurant is its Reserved with a size for 16 people in the form of a cage, crowned by paper birds.
The NoMad Food&Bar restaurant has a cage-shaped booth crowned by birds.
The Vincci Soho also has two terraces, one of them covered, invaded by elegant vegetation. In fact, the exterior boasts some leafy domes that open above the tables, inspired by the weeping willow, the quintessential romantic tree. When night falls and the lanterns are lit, they become idyllic and are the perfect place to have a drink or a cocktail during the hot summer months.
And the thing does not end there, since on its exterior façade a original row of ants made by the Coolesguay brand in fiberglass, with metal legs and antennas.
Details and more archetypal details that make the new and renewed appearance of the Vincci Soho fit like a glove in what is considered one of the most magical and theatrical neighborhoods in Madrid.
Interior terrace at the Vincci Soho hotel in Madrid.
Ants on the exterior facade of the Vincci Soho in the Barrio de las Letras.
Light show reminiscent of a theater stage at the Vincci Soho.
Alejandra Pombo designed the reception of the Vincci Soho hotel as if it were a theater box office.