Gastronomy comes to Snapchat

Anonim

We tell you who to follow on the fashion social network

We tell you who to follow on the fashion social network

It's funny about social networks. Just when it seems that you are getting the hang of one (I don't know, Instagram ) and your timeline is a soft and warm sofa for you, it turns out that you are “out”, that Flickr is an old thing and that you are not where you should be. ** It is the cross of the Millennial ** (that "bunch of bums and spoiled brats", according to the Wall Street Journal ), a well-fucked sword of Damocles: the millennial is condemned to be cool above all things. Those "live nerves" that Mateo Sancho defines so well in GQ: we are children of exposure and permanent location.

This is how succulent the kitchen accounts receive you on Snapchat

This is how succulent the kitchen accounts receive you on Snapchat

For some time, the social network where you have to be is called Snapchat . I guess it's something that you, cook, had already heard bells about; and I know it's a chore, now that you communicated so well on Twitter, moving all your digital gear to this incomprehensible, noisy and slightly canied thing —what are we going to do: it's progress and numbers rule. **83 percent of Snapchat users are between 16 and 35 years old (on Facebook it is 60%) **, it is without a doubt the fastest growing social network, with almost 100 million active users per day. I summarize it for you: your future clients are there.

For this reason, brands are betting on this app so frugal (it's one of the keys to its success: the transience of its content) and that's why I don't understand why our tourist offices aren't planting a pike on Snapchat right now: it's time. Now. Finally, dear reader, that you stop grumbling at "the new" , that you install it and start by following this handful of accounts where visits to great restaurants are mixed, cooking recipes, healthy life and ephemeral posture.

Snapchat temple of tips for a healthy life

Snapchat, temple of tips for a "healthy life"

GASTRONOMIC CHANNELS

In Snapchat you can follow people - just like you do on Twitter or Instagram - but you also have access to a series of predefined channels in the panel “ Discover ”. And here, an important piece of information regarding the weight that gastronomy will have in all this: three of those caneles are related to cooking. Specific, Tastemade _(Food and travel for the Experience Generation) _ , ** Food Network ** (easy recipes) or ** Sweet **, content as light as it is essential: how to make donut muffins!

Donut muffins makes a face of not being able to with so much emotion!

Donut muffins! makes a face of not being able to with so much emotion

PEOPLE, WHO EAT

Difficult, still, to find professionals of the gastronomic sector in the social network developed by Artur Celeste, Bobby Murphy and Reggie Brown at Stanford University. That who should you follow ? You can start with accounts like Jamie Oliver ( @jamieo1975 ), DevourPower , Chrissy Teigen ( @chrissyteigen ) or drinkageddon , about cocktails and mixed drinks.

As for making a country, Let's run a thick fleece; for now you have to settle for visiting the world's great restaurants that you can see on the the Pedroche ( @crispedroche ), the gastronomic route of Zahara in New York or the obsession of the above signer ( @nadaimporta ) for cocochas, champagne, tear peas and the great temples of the product.

Follow @nothingimporta

Read more