Condé Nast Spain and Twitter join forces in a commitment to premium video content
The director of Condé Nast Creative Studio Spain, Jorge Madrid, presented yesterday at the Thursday Night Live event the collaboration between Condé Nast Spain and Twitter for the development of premium lifestyle video formats which will allow readers to enjoy original video content from Condé Nast's mastheads.
The main advertisers and partners of Twitter in Spain gathered at the event Thursday Night Live, a meeting in which premium content on sports, news and entertainment available in Spain have been the main protagonists.
In fact, Jorge Madrid took advantage of this event to reveal some of the formats that are going to be developed, such as the big plate With which Condé Nast Traveler will tour the 17 autonomous communities in search of their most characteristic dishes and flavors.
Condé Nast Spain and Twitter join forces in a commitment to premium video content
And it is that we want to find the definitive dish of Spanish gastronomy. To do this, throughout six episodes it will be located which dish is the most representative of each region, how it is prepared and in which restaurants its best version is found. In the end, a jury of experts added to the vote of the readers, will choose the true Great Plate of Spain.
“At Condé Nast Spain we have been pioneers in developing, hand in hand with our readers and clients, a model of editorial excellence which has positioned us as the leading multimedia group in the creation of lifestyle content, with a monthly audience of more than 20 million unique users. Our formula is a combination of a great legacy -through brands such as Vogue or Vanity Fair that have more than 100 years of history-, the most sophisticated editorial intelligence and the passion and talent that have always characterized our editorial group" , explained Natalia Gamero del Castillo, General Director of Corporate Development at Condé Nast Spain.
"The agreement between Condé Nast and Twitter supposes a great opportunity to expand this conversation to an audience that demands relevant content inspired by the principles of quality, entertainment and rigor", she pointed out.
And it is that One of Twitter's strengths is its ability to connect the latest and most exclusive content with the most influential audiences at a time when they are most receptive. and how brands can reach their consumers by joining the conversation of what is happening through this relevant content.
In fact, in the last few months, The Twitter Spain team has increased and improved the offer of video content as a key format , either with original programs, highlights clips or real-time productions. Video formats continue to account for more than half of global advertising revenue.