"Although April does not open its flowers to you, you will always exalt spring" wrote Juan Ramón Jiménez. Spring has arrived –although the weather is being somewhat peculiar this year– and we look forward to enjoying its color and fragrance...
Join us on a route through the networks and websites of the most inspiring florists. We review here some of our favorites to bring home the most explosive pantones. Long live spring!
MADRID
Florists, places to escape from routine and urban stress.
SALLY HAMBLETON, Madrid Gabriel Lobo Street, 11. Tel. 91 562 47 09
Who? As she tells on her website, Sally decided to change her life and, after many years in the financial sector, dedicate herself to her true passion since she was a child: flowers. Her store and her workshop are a benchmark in the capital.
Her philosophy: She she enjoys flowers like nobody else and she wants us all to do the same. She achieves it (I attest) in her workshops, which take place in her space The Studio, designed for both amateurs and professionals.
Put some flowers in your life.
FLOREALE, Madrid C/ Fuencarral 115. Tel. 915 911 910
Who are they? Ten years ago, Antonio Rodríguez and David Henriquez took advantage of their experience as florists at the Ritz hotel (that's where they met) to start their own business. They are mainly dedicated to the decoration of large events, weddings throughout the country and maintenance of hotels and luxury stores.
His philosophy: “We try to pamper our clients to the maximum, taking care of the details, trying to personalize the arrangements and differentiate ourselves”. His inspiration comes in different ways: fashion, architecture, classical gardens, landscapes and nature itself. "We like the natural but resounding, vivid or pastel colors and always with a contrasting touch. Classic arrangements, garden roses, peonies, ranunculus, dahlias and country air with more selected flowers, clamaties, scabious, anemones, lavenders, astrantias... Always with a flower of quality and looking for durability, so that they can enjoy it for as long as possible at home. We believe in flowers, flowers are a gift of nature, You have to walk towards nature, everything is in it!".
Mon Parnasse: the Eden of eternal spring.
Mon Parnasse, Madrid Ramón y Cajal Avenue, 66. Tel. 91 577 57 73
Who? We already told you that, in the shadow of this ambitious launch, there are four entrepreneurs of different nationalities (Spanish, French, Swiss and Japanese), lovers and experts of the flower world that one day they decided to join forces to create a firm that did not understand languages, countries or borders. "Mon Parnasse arises after a meeting in Tokyo of the now partners when talking about creating a large-scale project that would revolutionize the world of florists, create something that had not been given to date ", bill Paula Zuza, Director of Human Resources at Mon Parnasse . Her goal is to make buying flowers something easy, fun and close to everyone.
Her philosophy: The facades of their stores –they also have spaces in Count Casal Square, 8; Av. de Europa, 13 (Pozuelo de Alarcón); DC Majadahonda West Center; C/Potosi, 10; Cea Bermudez, 66… They are characterized by being full of flowers ready to wear, like a floral Pantone. "We want to change the culture of flowers."
Brumalis Florist.
BRUMALIS, Madrid Count of Aranda, 10, Tel. 910 645 575.
Who? Since ten years ago, Mariluz is in charge of Brumalis, a project made with desire, passion and lots of flowers, as she herself says. We know her bucolic space because in it we have attended delicate presentations and events of luxury firms, such as Chloé Parfums.
Her philosophy: They design flower arrangements of all kinds and for all occasions. From flowers to
the house or to give away to the interior and exterior decoration of weddings and macro-events. Take a look at her website, where you will be able to get an idea of their creativity and good taste (we especially like the bridal bouquets).
The Monceau Fleurs florist, in Madrid.
MONCEAU FLEURS, Madrid Dulcinea, 69. Tel. 914 25 24 43
Who are they? Mar Sancho and Andoni Nieto run these flower shops in different locations in Madrid.
His philosophy: “Our formula would be the democratization of flowers, making them accessible to everyone. We have a similar concept to the big fashion companies , we rotate the product a lot and we have little benefit from each flower to be able to sell many”.
DRACULA ORCHID FLORAL LABORATORY, Madrid Tel. 675 504 206
Who? “In the middle of the powerful and dark tropical forest, the discovery of a flower of extraordinary and gloomy appearance, inspired and encouraged this young Chilean, Felipe Carvallo, to delve into the universe of plants, transforming all his professional background in the world of fashion, art and culture in a new way of understanding the mystery of Flora”. This is how Felipe tells his own story at the head of Orquídea Drácula.
His philosophy: It is totally avant-garde. “The dialogue that I maintain with the floral universe leads me to permanently question myself. Experimenting with techniques that immortalize its ephemeral and cyclical beauty gives me sensations, moments and landscapes of an unprecedented nature. It is in these observation processes that we learn to respect our own life cycles, to go through the inevitable, to accept our shadows but also to open ourselves up to a smell, a color or a texture to wake us up from this time of lethargy. The beauty and movement that we create in our Laboratory are a clear sign that we are still on time.”
THE FLORIST, Madrid Calle Almadén, 12, Tel. 607 712 047
Who are they? Juanjo and Julián have created this charming corner of Madrid where they organize workshops and seek to transmit their passion for flowers. Located near the Palace, the ritz and the Urban, This flower shop aspires to participate in the cultural life of the neighborhood.
His philosophy: Create beauty, whether on balconies, corners, events... In addition, in their space they present books, they make painting exhibitions, floral workshops and photo sessions, etc. They offer advice and a place to chat, exchange experiences, dream about what your next event or dream wedding will be like. His speciality? The bouquets, the centers and the vases.
Small florists need us and we need them!
FLORA URBAN JUNGLE, Madrid General Alvarez de Castro, 18. Tel.: 616 64 26 41
Who? Julio de Flora grew up in the heart of the Sierra del Guadarrama National Park and trained with Spanish and European florists. He started his career in Buenos Aires, where he was inspired, next to the mountain, to open this business in the heart of the Chamberí neighborhood. "We are a small florist but with a lot of desire for the future, much more so in these times that we have had to live".
His philosophy: Respect the environment and promote organic, biological and ecological. "We live in the present moment with the hope of knowing that we will once again respect nature and learn from it to guarantee ourselves a place in the future. Otherwise, none of this would make sense."
Bourguignon, Madrid Ramón y Cajal Avenue, 1, Bajo, Tel. 914 57 36 47
Who are they? This flower shop from the 1930s, which opened its doors more than 85 years ago on Calle Almagro, is a benchmark in Madrid. It was a project by Juan Bourguignon, who came from Holland, the "Country of Flowers". The florist family tradition dates back nine generations and, when it opened its first space, the concept was completely pioneering in Spain. David Bourguignon, son of Juan, took over.
His philosophy: “The concept of floristry has not changed for us since then. Bourguignon is a modern, classic and versatile flower shop that adapts to the tastes of its customers and to market demand. They make all kinds of arrangements and also sell online.
Flowers Charles of Troy.
CHARLES OF TROY, Madrid San Hermenegildo, 13. Tel. 912 98 67 26
Who? The founder of him designs spectacular spaces that reflect his cosmopolitan spirit. He started his career with Mark Colle, one of the best florists in Belgium and collaborates with major fashion firms such as Loewe and Dior.
His philosophy: Innovative and experimental. "We have an organic style that reflects a new iconic universe, daring to break the classic conception of the profession to drink from the culture of cinema, fashion, pop culture, art, dance…".
Florists also bet on local flowers.
MARGARITA IS CALLED MY LOVE, Madrid Ferdinand VI, 9. Tel. 913 10 09 26
Who? Tina Rubio opened the doors of this flower shop in 2013, and last October those of Ella's 'sister' Columelas, in Madrid's Salamanca district.
Her philosophy: “Our perspective is comprehensive, based on the idea of offering a high-quality product in an environment that completes a true experience, exhilarating from start to finish.”
BARCELONA
Order flowers for someone... or to treat yourself.
GANG AND THE WOOL, Barcelona Orellana, 3. Tel. 652 57 09 79
Who? Manuela Sosa is behind this small workshop in 'Barcelona hill'. “We are specialized in editorials, weddings and large-scale event decoration. Manuela She is also Artistic Director at Monument Luxury Hotel Barcelona, where she creates each week "a floral symphony".
Her philosophy: “Flowers move us and I consider myself an activist fighting for the beauty of nature all over the world". The pandemic awoke his optimism: "I think that a window must have been opened for us within all this, in order to be able to be better, to want to improve our product and our impact networks, from our conscience”.
Florist Tiësto, in Barcelona.
POT, Barcelona Balmes, 435. Tel. 932 530 275
Who are they? Maila and Guillem had one thing in mind when they opened Tiësto: that you find much more than flowers there. And that you find... what you never find in other places.
Her philosophy: They were born with the idea that everything starts from the root. "The flower is as important as the object that supports it, the land in which it is planted, the paper that surrounds it, the water that irrigates it, the light that feeds it...".
In Bornay you will find bold flower arrangements.
FLOWERS BY BORNAY, Barcelona Melcior de Palau, 36. Tel. 935 19 06 15
Who are they? “Flowers by Bornay is to floral art what Ferran Adrià is to Gastronomy”, he wrote in the book Floral Contemporary Oliver Dupont (Thames and Hudson). It opened its doors in 2009 in Barcelona with the intention of breaking the classic conception of the profession to drink from film culture, science fiction, pop culture, art, dance... using hitherto unthinkable materials and accessories, like the color spray. The workshop works with hotels such as W and Le Meridien, as well as for the decoration of large events and private celebrations.
His philosophy: In her book Formidable Florists, Isabel Gilbert Palmer called the workshop "The Quentin Tarantino of flowers." They sum it up like this: “We look for the most personal thing there can be, that is, our experiences, to inspire us. It is our own personal popular culture that we use to create our work. Art, cinema, literature, comics..., all of that is captured”.
MOWGLI, Barcelona Carrer Consell de Cent, 238, Eixample / Barcelona, Tel. 676 084 008
Who? “Flowers & Jungle House”, this is how they define themselves in this modern Barcelona space where they want you to take flowers as a daily luxury that you cannot (and should not) give up. Specialized in floral design, sensitivity and sophistication, They promise that each of their bouquets is unique.
His philosophy: We all need more flowers. And we couldn't agree more!
Florist Casa Protea, Barcelona.
PROTEA HOUSE, Barcelona C/Ramón y Cajal, 124, Tel. 930 02 28 64
Who are they? Jesús and Pancho are two passionate plant collectors. Their love for botany led them to open this space, in which they have poured the sensitivity of their educational training in art and architecture. Their grandmothers were great gardeners and they owe their vocation to them, as they say.
His philosophy: The studio, which opened its doors in 2017 in the Gràcia neighborhood and they call it 'home' because they have conceived it as a meeting place for green lovers, it works with a wide variety of species, among which the tropical plants, cacti, succulents and aerial plants stand out.
ALBLANC ATELIER, Barcelona Carrer de Badajoz, 90
Who are they? Noemí lived in Belgium for 5 years in which she learned almost unconsciously from her interiors, from the importance of light and a very natural way of living. At the age of 27, he returned to his hometown, Barcelona, and it was then that, from the connection between crafts and nature, Alblanc was born in 2017.
His philosophy: Convey the passion for the symbology and peculiarities of flowers, through his informative workshops but also through his exquisite requests. Be sure to stop by their website and Instagram account to get an idea of the good taste that this Barcelona company handles, which makes shipments in 24 hours to the entire peninsula and which aims to connect us with nature through a look of timeless and Mediterranean design. The atelier is located in Poblenou and opens punctually as a store on special occasions such as Christmas and Sant Jordi.
TERRANEO, Barcelona
Who? Gustavo, ADE by training and passionate about nature, is behind earthen, a workshop-shop located in the Poble-sec neighborhood where they think, design and create terrariums and other 'plant' objects. "Some time ago I decided to be part of a positive change in the way we live and consume, less empty and more sustainable." The project stems from a personal search that resulted in the need to generate value for society by doing work that promotes environmental awareness. Terrariums have been the inspiration to start this adventure.
His philosophy: Ecosystems can be created on a small scale, and from there, create different domestic ecosystems to improve the relationship between people and nature.
SARAGOSSA
Arrangement by Bogaloo, a flower shop from Zaragoza.
BOGALOO, Saragossa Pedro Mª Ric 29. Tel. 876 28 61 27
Who are they? Pilar Aguerri Martínez has been a landscaper for more than 25 years and this training is what prompted the need to “naturalize” floral art.
Her philosophy: “In our workshop, flowers, plants and everything that surrounds them are our leitmotif, but Nature is our source of inspiration in everything we do. We work with a fresh, simple, modern style and try to transmit naturalness in everything”. follow them on 'The Boogaloo Office', in your instagram profile, where they answer all the doubts of his followers about caring for their plants.
CADIZ
It is time for flowers and to celebrate spring.
COTTON CANDY, Conil de la Frontera (Cadiz) Calle Solera, 3. Telephone: 956 44 01 88
Who are they? Carolina and Mª Eugenia are "florists by vocation and heart". "We tried transmit through flowers and our aesthetic perception the feelings of people who commission us, whether they are for the person himself or for someone else. Our raw material is amazing because it goes directly to the emotion”.
Her philosophy: "Our motto is: it is not necessary that you understand flowers, we will translate your feelings. It sounds very corny but it is reality."
ALL SPAIN
Colvin bouquets are distributed throughout Spain.
COLVIN, all of Spain
Who are they? Handmade design bouquets that are distributed in Madrid, Barcelona, Valencia, Zaragoza, Seville and Malaga. Some go directly from the field to your home and those with a more complex design are prepared in the Barcelona atelier.
Her philosophy: “Now more than ever our mission is to connect people and create joyful moments through flowers. Our goal is to revolutionize the cut flower industry in the online world. We have a responsibility to our farmers. We work with more than 300 families who have cultivated their fields for generations to offer the best flowers. Every day roses, lilies, carnations and an infinity of other flowers continue to bloom”.