Do you fancy an English breakfast?
If you have traveled to London or ** England ** surely you will remember the food you tried, its supermarkets full of addictive products and his packaging so striking and recognizable no matter how far you are from there. It happens as with american food because sometimes they earn us more for their packaging than for what's inside.
That universe that we have created based on movies and series from the 80s and 90s , which makes us feel part of a generation who loved the hamburgers in a box, the chips with extra ketchup , and who spent hours chewing bubbaloos . A universe that the artist has captured with the stroke of a needle Chloe Amy Avery , born in London and nostalgic for his city and country when she left to travel the world and settled in amsterdam .
“When I lived in Amsterdam for a couple of years I missed the people, family and friends . The next thing I missed were food brands and their packaging. I realized that a large part of our culture and identity is linked to food and that each one of us has different stories in this regard”, she tells Traveler.es.
Tunnocks tea cake, a popular UK sweet.
Now from London she continues that work but she remembers how it was difficult for her to find those foods that she longed for so much from her land in the supermarkets . Perhaps if she could capture them on a canvas, they would accompany her forever and that is how she began to embroider.
“I have always been creative. My mother taught me and inspired my love of fabric work and embroidery. I studied in the London College of Fashion , where I learned the basics of embroidery and printing,” she says.
What's in the nostalgia of Chloe? Coca cola, hamburgers, fries, a typical English breakfast, dip dab candies, Fizzers (those candies in pill form), hot dogs , of course ice cream and bubble gum.
oh! she does not forget the fruits, so that later they say that the English eat badly. In her embroidery we will see a feast of strawberries, bananas and apples... although, yes, the latter are caramel. And all this embodied in clothes, pictures and badges that she defines as hyperrealistic style.
“I invite the viewer to remember and participate in a family memory like mine. I want my work to do smile at people and she talks about how food brings people together,” she notes.
She now settled in London, with her children, she begins to long for the city of amsterdam , because she assumes “it has become part of what it is today”; so you may not have to wait long to see some embroidery of the dutch town in its instagram account . In the meantime we can continue enjoying the british nostalgia.