Celebrate spring at the Vogue Flower Market

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The seductive crimson color of the poppy fields , the pale pink of cherry blossoms , the beautiful lilac landscapes that draw the wisteria , the intense green of the fields... Spring is the cutest season of the year , and we're not about to miss out on how she wears her charms.

Therefore, apart from throw ourselves into parks to hunt even the smallest ray of sun, toast with a well shot cane for good weather anywhere terrace or spend more time with the streets of our beloved city, this weekend, Vogue invites us to a date that fits perfectly into our spring plans: the Flower market.

An authentic orchard awaits you in Jorge Juan

An authentic orchard awaits us in Jorge Juan.

On Saturday, June 4, the stretch between Serrano and Velázquez on Calle Jorge Juan will host a burst of color thanks to this open-air event in which florists and artisans from Madrid participate, and where you can see the latest trends for floral decoration, exhibition and sale of ceramics and textiles that represent local crafts, as well as activities such as floral workshops for the little ones, among others.

These kinds of open-air markets have been a backbone of local commerce and a tourist attraction of numerous European cities for decades. those of Paris, Amsterdam, Berlin either London are among the most popular.

And, since 2015, it has also become part of the offer of plans in the capital thanks to the proposal of fashion in collaboration with the City of Madrid, through the initiatives Madrid Capital of Fashion and your digital guide Everything is in Madrid , led by the General Directorate of Commerce and Hospitality , as well as the district of Salamanca in collaboration with the association of merchants District 41 Salamanca District.

Vogue 2022 Flower Market Poster

Vogue 2022 Flower Market Poster.

The Spring Flower Market will have the collaboration of brands such as Moët Henessy, which will present the launch of Chandon Garden Spritz; lexus , which will exhibit several of its models decorated with flowers; Guerlain, which will have a sensory space where visitors can try different perfumes; Stokke, that will carry out a floral workshop for children; and the florist Divain Bouquet , which will present a series of spaces decorated with spring inspiration.

The florists that will participate are daguerre flowers, Amborella, flowers, Muscari, Arant's flowers, The House of Plants, Pink Flower & Co., Divain Bouquet, Elena Suarez, Latin Flowers, Arbolande, The Floriquette, Vicki's dream Y The Florist.

As in previous editions, associations that fight against childhood cancer will also be present, such as playtherapy Y Vicki's Dream.

More information in vogue.es

Vogue flower market

Spring starts here.

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