It was the pandemic that saw the birth the first Wine Outlet in Barcelona, with the idea of disposing of the last bottles of some vintages and putting them at the disposal of wine lover with discounts that go from 10 to 50 and up to 60%. A few days ago, Outlet de Vinos has opened its second location in Madrid, on Calle Fernán González, not far from Retirement park, with a good number of references to choose from.
With a catalog that is nourished by the stores that Vila Viniteca has in Esparraguera (Barcelona), Outlet de Vinos adds to the experience of choose a wine in a wine cellar the act of getting hold of the last units of labels and doing so, moreover, at a lower price than the original.
Madrid Wine Outlet.
As explained by the communication manager of the Barcelona distributor, Eugènia Vidal, sometimes very little stock left of some bottles when new vintages arrive, or new labels, and it is necessary to release these wines, which are what feed Outlet.
A) Yes, it is possible to meet one or two units, no more, of wines from almost anywhere in the world, from Georgia to New Zealand, passing through Chile, Italy, the United States and, of course, France and Spain. Entering the Wine Outlet means buy and collect, Well, the wine cellar does not collect orders (which can be made to Vila Viniteca) or orders... it is an outlet, and it is in every way.
However, it has a team of sommeliers available to the buyer who commands the store manager Ana Osorio, who returns to Madrid from the central offices of Vila Viniteca in Barcelona. Whether the buyer is an insider or looking for well-known labels, at Outlet de Vinos you can find pleasant surprises.
Of course: the catalogue, unlike any other wine cellar, changes practically every week. For example, walking through the store, I found one of the wines that have surprised me the most (and liked it) in recent years, La Pétite Siberie, a magnificent Grenache from Roussillon produced by Clos Des Fées, with a 50% discount (and its usual price is around 200 euros)… but there was hardly a bottle left, so it is possible that this week it will no longer be on the shelves. This is how Outlet de Vinos works: if you see it and want it, take it.
the store is an incentive for the consumer who wants to experiment with wines with which he usually does not dare and finds in the discount that little push to try them; or for those who like browse, as happens in fashion outlets, and see what they find, or for those who have favorite areas and know they want a wine from there, but are encouraged to try new brands.
Also for the wine lovers seasoned able to find latest units of renowned labels and get hold of those bottles that are no longer on the shelves of traditional wine bars.
British champagnes, cavas or sparkling wines, reds from Georgia or Turkey, whites from Jura, rosés from native varieties, special wines from small producers or consecrated brands of wine and distillates can be found (depending on the week in which one dares to walk there) in Outlet de Vinos, this formula in which Vila Viniteca gives out to bottles that it is no longer possible to keep in their warehouses.
If already at the end of the 90's the distributor was a pioneer starting up their website and, more than 20 years ago, it also innovated with sales to advanced wines, simulating the primeurs Bordeaux, now introduces this new modality in which the bargain-seeking winelover can find good entertainment to fill your cellar saving a few euros, that as gasoline is, it's not trivial.