Chiara Ferragni's eye for fashion has seduced millions of fans around the world over the last decade. Now, the creator of the legendary blog The Blonde Salad, style icon in her own right and leader of an empire (she even has her own docu-reality), she wants to make us dream… by smell.
To launch her first fragrance, the Italian has Angelini Beauty, responsible for the creation, development and international distribution of perfumes from other well-known brands such as Trussardi, Angel Schlesser or Armand Basi, among others.
The signing of this worldwide exclusive license agreement for the production, distribution and promotion of Chiara Ferragni's first line of fragrances It has been announced at the same time as the date for the first release, which will be in 2023.
“We are very proud to announce the collaboration with Chiara Ferragni, a digital entrepreneur who has skillfully combined her unique style and innovative business approach over the years”, have communicated from Angelini Beauty S.p.A., part of Angelini Industries and international leader in the sectors of perfumery, skin care (Anne Möller) and sun protection.
The businesswoman Chiara Ferragni.
This is not the first foray into the world of beauty for Chiara, whose signature Chiara Ferragni Collection includes clothing, sunglasses, jewelry, makeup, children's clothing... and that, in addition, it has carried out occasional collaborations with large firms in the sector.
"I am very proud of this agreement because it will complete the beauty offer of the Chiara Ferragni Collection", declared the businesswoman. "The world of fragrances is an additional opportunity for growth and the ultimate element for creating a lifestyle brand."
"By creating an offer aimed at the new generations, Angelini Beauty and Chiara Ferragni confirm that they are the expression of an avant-garde system that allows the Italian essence and spirit to enter new worlds and the future", she declared for her part. Lluís Plà Fernandez-Villacañas, President and CEO of Angelini Beauty S.p.A.
LLuis Plà President and CEO of Angelini Beauty.
Angelini Beauty is the business unit of Angelini Industries, based in Milan, and is strongly committed to sustainable innovation. ecologically and socially.
"The encounter between our DNA and Chiara Ferragni's ability to interpret the wishes of digital natives has become the basis of this new project inspired by an idea of the future under the banner of inclusion, uniqueness and freedom self-determination of each person", they declared.
Now it only remains to be patient and see where the notes and chords take us on a trip of your proposal...