Millennials in-foodtruck-ados
**Millennials (or Generation Y) ** is the generation of people born between (more or less, it is not defined exactly) 77 and 88 . Supposedly the most prepared generation in history, and yet unemployed. The digital rock, the band of Facebook, Twitter, Instagram and Pinterest. Head down, glued to the iPhone's retina screen, “the yo-yo-yo generation”.
However, The New York Times sees the other side of the coin. In addition to being the best educated generation in history (54% have a university degree), it identifies them as unbelievers, yes; but how not to be in this today of five defendants a day? They call them spoiled, because they demand standards of fair trade and a more careful diet . They ask (we ask ourselves) questions that until today were taken for granted. And that's fucking good.
Millennials are Lena Dunham or Mark Zuckerberg but also David Muñoz, Diego Cabrera, Eduardo Arcos or Íñigo Errejón. Since there is no job, they invent it . Beyond the labels, Generation Y mixes so many inputs that it is practically impossible to measure them with a standard (they are proud of this) but here we go: absolutely digital, committed, nerds, animalists, _ runners _, addicted to the series, politicians ( more than the previous generation), skeptics, foodies and consumers - yes, but a more intelligent vision of consumption , more practice. That because? Because questions are asked… Why don't we share the car? Why don't we exchange knowledge? Why travel by taxi and sleep in the usual hotel (without Wi-Fi) when we can invent alternatives? Who said it was impossible?
Generation Y: very bar counter
That of the Millennials is the generation of collaborative consumption: Airbnb, Blablacar, Uber or Eat With. Eat at “house of” , the gastronomic trend that we had already come along with street food that already invades us. Initiatives that translate comfort food to its maximum expression (Kinfolk dinners are a benchmark) a new, different (risky?) and exciting business model: private and often clandestine dinners; closed groups of strangers whose common bond is the love of food.
As for its restaurants and tastes on the table: there are no borders. Common sense of absolute devotion to flavor prevails (thank God) and therefore open eyes before "other cuisines": Peruvian, Japanese, Argentine, Mexican or Thai. We do not need to be stunned with fireworks or spherifications: we want to eat. Simple cuisine, prominence of the product, well-prepared dishes, reasonable prices and, above all, less nonsense.
Restaurants where you can find them: Chifa, la Panamericana, StreetXO, Picsa or La Sureña. Also Canalla Bistró, Momiji or Ma King Café. In Barcelona Succulent by Toni Romero, Hoja Santa, La Pepita or Lando.
Beards, music and good beer
Perhaps it is impossible to reduce his cosmogony to a list of maxims; that would be simplifying them . Perhaps the closest thing to understanding the Millennial Generation is the Incomplete Manifesto for Growth , 43 wonderful tips born from the pen of Bruce Mau. He left them with 5:
1. Allow events to change you. You have to be willing to grow. Growth is not something that happens to you. You produce it. You live it. The requirements of growth are: that you are open to experiencing new events and willing to be changed by them.
9. start wherever . John Cage tells us that not knowing where to start is a common form of paralysis. His advice: Start wherever.
17. _____________. Intentionally kept blank. Leave room for ideas you haven't yet had and for the ideas of others.
32. Listen carefully. Every collaborator that enters our orbit brings with them a world stranger and more complex than we could have ever imagined. By listening to the detail and subtlety of his needs, wants, or ambitions, we match his world with ours, and neither side will ever be the same.
37. Break it, stretch it, flex it, crash it, snap it, bend it.
Follow @nothingimporta
*** You may also be interested in...**
- Emerging powers at table I: Mexico
- Emerging powers at table II: Peru - Emerging powers at table III: Brazil
- Emerging powers at table IV: Tokyo
- Emerging powers at table V: Bolivia
- How to behave in Malasaña
- 45 hipster destinations: barbapasta world map
- 13 hipster hotels where we want to sleep in the voice of YA
- All the articles of Jesús Terrés
product food