When I grow up I want to be like Robert de Niro (or how to open hotels based on sake)

Anonim

Energetic and determined, the Nobu co-founders smash the barrel with wooden mallets.

Energetic and determined, the Nobu co-founders smash the barrel with wooden mallets.

Marbella is resplendent . There is something different, less kitsch , less oily, more fun and relaxed. With more taste. **Marbella has always been and will always be a place of impossible mixtures **, of closed deals in front of bottles of champagne and nights with many secrets to keep.

But marbella it lacked a touch of grace. It lacked, among so much sun and beach, a tourism of life experiences and stories to tell . Ultimately, he lacked the touch Niro . The actor and co-founder of the hotel and restaurant brand Nobu He arrived in Marbella with few words but forceful. Nope, he does not want to know what dish Trump orders in his restaurants , "I don't care what he likes." And he does want to continue scanning the Spanish territory to grow the brand ( Barcelona will open a Nobu in the first quarter of 2019 and they have cities like Madrid and countries like Portugal in their sights).

In this intense journey to expand the brand Nobu and the Nobu Style around the world, the entire executive team has spent four hectic days this week in Europe. First, inaugurating Nobu in Shoreditch , later marbella , followed by Ibiza , where the summer season was launched, to finish in Barcelona presenting his future project.

Nobu Marbella Junior Suite

Nobu Marbella Junior Suite

Of these four destinations, Marbella was in the spotlight: new hotel in the city, with 49 charming rooms ( will become 81 soon ) that share space with the Puente Romano hotel, with the Dani García restaurant and, of course, the essential restaurant Nobu , which has been serving its dishes in Marbella for a year now.

And what makes this Nobu different from another? And what makes this hotel different from any other in Marbella? That gets what the traveler wants: to return home with a good anecdote and with the feeling of having experienced something special.

This was his baptism, nothing typical: Nobu's magical triad ( de Niro, Nobu Matsuhisa and Meir Teper , co-founders of the brand) officiated a traditional japanese sake ceremony . That is to say, they broke a barrel full of Nobu sake with wooden mallets and then served that sake to all the diners as a good luck omen. Long live Nobu Marbella!

Nobu Marbella Junior Suite

Nobu Marbella Junior Suite

NOBU HOTEL IBIZA BAY

The co-founders of Nobu, the American actor, the chef Nobu and the producer Meir Teper, have taken advantage of their presence in our country to go to the Bay of Talamanca and start the summer season of Nobu Hotel Ibiza Bay, the older brother of Nobu Marbella.

Just a year old –but with a lot of excellence and relaxed luxury–, this hotel with 152 designer rooms and suites returns, with its wide gastronomic offer, its Six Senses spa and its privileged location (ten minutes from the fascinating city of Ibiza), until mid-October, when it will pick up sails again until May 2019.

Among the many attractions of this Small Luxury Hotels of the World d are its instagrammable pools, free yoga, tai chi and chi kung classes, its kids club and, most incredible of all, the scarce 20 steps that separate the hotel from the Mediterranean.

Ibiza energy captured at sunset at the Nobu Hotel Ibiza Bay.

Ibiza energy, captured at sunset at the Nobu Hotel Ibiza Bay.

The main course of Nobu Hotel Ibiza Bay are, and never better said, the dishes of its restaurants. Nobu, which preserves the essence and philosophy of the chef, in addition to his name, in the bento boxes, the poké bowls, and the perfect cut of sushi and sashimi (as a novelty this year it also opens at noon).

peyote and its sophisticated Mexican cuisine washed down with margaritas with spicy tagine, tequila, Cointreau, agave syrup, lime juice and a vial of mezcal for the most daring.

And the beach bar Chambao, where the delicious paella prepared by Valencian chef Carlos Herrero It tastes so much better with your feet sunk in the sand. Completing its gastronomic offer is Celicioso, the cafeteria with gluten-free products that makes good use of superfoods, and a bar with freshly prepared juices.

Beef tacos fish tacos and quinoa salad in Peyoto.

Beef tacos, fish tacos and quinoa salad in Peyoto.

News at Nobu Hospitality

It will be early next year when the Gran Hotel Torre Catalunya, located next to the Sants Station, change your skin to become the new Nobu Hotel Barcelona (fruit of the alliance signed by Selenta Group and Nobu Hospitality).

With 360º views over the city, 250 rooms and a high gastronomic offer, hotel number 18 from this renowned luxury label comes to confirm Nobu's taste –and addiction– for our country, and even more so if we take into account that his philosophy is about to land in Madrid (if all goes well in 2020).

"I love Spain", said Robert de Niro during the Ibiza event, a phrase that needs no translation and much less explanation, if we stick to the data: Spain will be the only country in the world that will have four Nobu hotels within its borders.

Ibiza is a paradise and Nobu Hotel Ibiza Bay a paradise within a paradise.

Ibiza is a paradise and Nobu Hotel Ibiza Bay a paradise within a paradise.

Robert de Niro during the sake ceremony at Nobu Hotel Ibiza Bay.

Robert de Niro during the sake ceremony at Nobu Hotel Ibiza Bay.

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