"The coffee pot bubbling coffee first thing in the morning and impregnating the kitchen with its smell; being able to work with a product that I learn from every day; dedicate myself to what I like and that my work allows me to travel and dealing with many different people; take a walk through Madrid; eat in a restaurant that surprises me..." For Clara Díez, it is clear: the day to day is full of little luxuries.

Díez is the founder of the Formaje artisanal cheese factory, an apparently austere space, but full of life -what is cheese, if not matter in slow motion?-, in which resounding and functional furniture abounds and natural materials, like wood and stone. Nothing is left over, nothing is missing.

on the shelves, each piece is the result of a discovery, of a journey to the most remote villages, to the most remote farms, those where the best world cheese in the traditional way: slowly, with care, with true love for the product.

“From the perspective of the work we do in Formaje, linked to crafts and crafts, modern luxury is understood as an ode to detail ”, explains the cheese master. The reflection arises from the launch of the new Range Rover, the most luxurious and capable SUV of automobile history. This off-roader features unprecedented attention to detail, is built with noble and respectful materials with the planet and has a new engine plug-in hybrid.

EMOTION AND INNOVATION

Modern luxury also has another characteristic for Díez: it is that which, through some of its attributes, has the capacity to connect with yourself from emotion, “which has the ability to reach the inside of those predisposed to observe”, adds the professional. "For me, luxury is intimately linked to the sensibility , and I think that it is only appreciable from that point of view”, reflects Díez.

Formaje is carving out a unique and avant-garde path, an identity also intimately connected with emotion , with amazing speed: how is it possible that a cheese factory has 45,000 followers on Instagram… and that less than two years after its opening? That it has become, more than an establishment, a A lifestyle ? That its founder was at that time included as a member of the famous association The Guilde des Fromagers French? What appeared on the list? 50Next, What highlights the young people who are shaping the world of gastronomy?

The key lies in its track record, which has so much in common with Range Rover's: both build a tomorrow where luxury transcends , is reinterpreted in the key of modernity, design and a firm commitment to the environment . Both are revolutionary leaders with a clear purpose in their fields, achieving with their innovative actions that the world evolves.

“We have always understood Formaje as a project that seeks to make the consumption of artisan cheese an elevated experience ”, explains Díez to Traveler.es. “For us, the product we work with is always at the center: from communication, through the design of our store or uniforms, to every paragraph we write on our website or every shipment we make. Everything responds to absolute respect that we have for the raw material with which we work and the environment from which it comes, and that is the basis of what we try to communicate and share, from a modern, novel and lively perspective; adapted to our times and also to our culture”, she continues.

“We believe that in order to normalize something (in our case, the consumption of excellent cheese, in accordance with a way of producing that respects its environment and strengthens it) it is important that the consumer integrate it into your routine in a simple way and aspirational: this is where Formaje becomes a Lifestyle ”, adds the entrepreneur.

The new Range Rover represents the true luxury of driving

that perspective modern, innovative and alive with luxury , that respect for the raw material and that taste for making every day an elevated experience deeply connects Formaje with the new plug-in hybrid Range Rover, which is characterized by its incomparable elegance and sophistication. Take a look at our gallery and discover why it will become the essential luxury for your trips.