The old LaMarca factory has new tenants
From the traditionalism of La Latina to the modernism of Malasaña, passing through the pijerío of Salamanca or the charm of Chamberí. To each neighborhood of Madrid, its noun.
But there is a neighborhood to which we cannot apply just one word, a neighborhood whose nineteenth-century buildings house cozy restaurants (whose fans started by going for the decorations and stayed for the food), stores with almost unique pieces (of those that always raise the question “where did you buy it?”), terraces where you can combine the afternoon with the night, corners where you can find the piece of furniture that was missing from your living room...
Flowers, decoration, bicycles… nothing escapes this neighborhood where the day begins with a healthy breakfast at El Huerto de Lucas (or a sweet one at La Duquesita ), continues buying fresh flowers at Margarita se llama mi amor and lasts until late at night singing around the piano at Toni2.
Tracy Anderson Method Studio, a space where you can train like Olivia Palermo or Jennifer Lopez
Yes, of course, we are talking about the neighborhood of ** Las Salesas, which is going to become, if it wasn't already, your favorite in Madrid.**
The reason? You will find it inside one of its most emblematic buildings, the old LaMarca carriage factory, dating from no less than 1902.
What is happening in LaMarca? Many things. And all very, very interesting. LaMarca, at number 10 Calle Fernando VI is a new project whose architects define it in four words: “For the active souls”.
And there are precisely four spaces for the new tenants of the old factory, occupying the entire block offering everything you need for lovers of a healthy, active and sophisticated lifestyle.
A healthy food restaurant, a multi-brand store, a fitness space and a club for lovers of an active lifestyle, four in one!
“The idea was born from a mixture of circumstances and concerns. A couple of years ago my sister, Magally Capriles, started a concept related to fitness in Venezuela that was very successful. This made her realize how important she was. Incorporate exercise into your routine not only because of the physical, but also because of its effect on people's state of mind", he comments Mischka Capriles, one of the co-founders of LaMarca.
Magally and Mischka's father had been in Spain for a couple of years with different projects and suggested they do something in the commercial premises of Fernando VI. When Magally arrived in Madrid, she fell in love with the LaMarca building. “A building like this could not have anything in its commercial area; deserved a full concept. And there was still nothing in the city that offered anything like it.” she explains.
“Seeing that every day the world was and is moving more towards the philosophy of wellness as a lifestyle, Madrid also seemed interested in joining the trend of healthy and active living”, comments Mischka.
Four spaces dedicated to body and mind in this 1902 building
The four businesses that we can find in the building are: Lab, Roots, Clandestin and Tracy Anderson Method Studio.
Tracy Anderson Methos Studio offers a method of training brought from the USA, started by Tracy Anderson herself, who has More than 20 years training thousands of women in his studios in New York, The Hamptons and Los Angeles.
Some of her most famous clients? Gwyneth Paltrow, Olivia Palermo, Jennifer Lopez or Robert Downey Jr. In addition, you can arrange individual classes.
laboratory, for its part, it is a multi-brand store, or experience store, where we can find sport and athleisure products that stand out for their comfort, practicality and technology. Some of the firms included are: LNDR, Laain Sport, Ex Kite, Golden Goose, Bomber, Vuarnet, Jason Wu, James Perse, Re/done and Taschen.
They also have exclusive sports teams, works of different artists and in addition, they will organize every month different activities and events.
"For the active souls", this is how its creators define the concept LaMarca
Little time to eat? In roots they have all the ingredients so you can enjoy a healthy meal made with fresh products, both to take away and to eat there.
It also has a market so that you can fill your fridge with healthy products and superfoods (a word that is gaining more and more followers).
** Clandestin ** allows you to become part of a community of sports lovers by offering different training programs and nutrition plans, personal trainers, etc.
These programs have a duration of one month and have yoga classes, bootcamps (in and out of town), running groups and even trips.
“We are not and do not want to be a fitness freak community. We are a group of people who want a space where to work the body and the mind, a place that facilitates good nutrition, that offers clothes for any occasion, where you can get what you need for any trip or experience and where you can learn about nutrition and healthy lifestyle issues Mischka explains.
To participate in the classes of Tracy Anderson or Clandestin you have to sign up in advance. Tracy Anderson wears open from May while the others will open throughout the summer.
Restless spirits of the capital: LaMarca is your place!