Correos is dyed with the rainbow and pays homage to Pasaje Begoña.
This year, Pride Day will be different , at least in form, but not in the entrails. The claim and celebration of diversity, and the fight against discrimination continue to be the pillar of this important date. But this time, Correos has also wanted to align its voice with the rest, announcing the launch of his first LGTBI label.
Starting June 28 , the historic company brings to light a label that not only lends its particular support to the group, but also pays homage to the Begoña Passage in Torremolinos , declared a place of Historical Memory and the cradle of LGTBI Rights and Freedoms.
Thus, the design goes far beyond the flag and recovers the history of an emblematic place. Pasaje Begoña became in the 60s in the motor of Torremolinos . A place where freedom was celebrated, diversity was admired and everyone chose who they wanted to be , at a time when the historical context did not make things easy.
Correos adds its grain of sand with its first LGTBI stamp.
FROM THE MAILBOX TO THE CITY
This memorable release is framed inside the #NoSoloAmarillo action , in which Correos is dyed in the six colors of the LGTBI flag and leaves monochrome behind. As part of this, the company has created the Paq Orgullo, which includes the seal, the flag, a postcard and a fan , and can be purchased in the Correos Online Shop.
However, the company has wanted to transfer the rainbow, not only to its material, but to the rest of the city. Its mailboxes, vans and some offices, such as the one in Chueca, in Madrid , will shine during these days with the colors of the flag.
Each of us extends his hand in the way he knows best. As we said, this year's Pride Day will be different, but the feelings, the emotions, the protest and the fight remain the same force.