The Ace hotel in Brooklyn opens its doors and launches a capsule collection with the artist Zoe Schlacter (they/them) and the swimsuit brand Homoco.
Finally, the long-awaited new chapter of Ace's love affair with New York City. The hotel chain opens (finally) the doors of its new jewel, designed from the ground up by Roman and Williams, long-time Ace collaborators, who have shaped the building, façade and interiors.
It has 287 rooms and is located on Boerum Hill, in the heart of Brooklyn. The hotel stands at the intersection of the tree-lined streets and the brownstones of Cobble Hill and Carroll Gardens with Fort Greene and the East River. Coinciding with its opening (and with the celebration of gay pride around the world), Ace Hotel launches a new capsule collection in collaboration with Brooklyn swimwear firm Homoco, designed by artist Zoe Schlacter (they/them). The choice of Schlacter, who studied at the Rhode Island School of Design, It's no accident, since she lives and works in Brooklyn.
The Ace hotel in Brooklyn, one of the most anticipated openings of the season.
Is about a line of swimwear designed for everyone, shirts and towels, all made with sustainable materials. 20% of online sales through the Ace Shop will be donated to the Ali Forney Center, whose mission is to protect and empower LGBTQ+ youth facing homelessness in New York.
The collection is already available here and will also be on an Ace Hotel Brooklyn pop up store from Friday, July 30 through Sunday, August 1. The space will be designed by Zoe Schlacter (they/them).
“Daniel (from the firm Homoco) contacted me after seeing some of my work on Instagram”, Zoe tells us about how this collaboration was born. “It is special because he transmits the joy of the celebration. It has a good vibe! It's colourful, fun to wear and the silhouettes are versatile enough so that the personality and the individual style of the user shape how the garments look”, he comments this young creator, who expresses herself through weaving, quilting, sculpture and installation.
The capsule collection is a celebration of life, summer and diversity.
'HOTEL' CLOTHING (FOR A COLORFUL HOLIDAY)
“Both clothes and accessories They capture the spirit of the holidays, which is a perfect fit for Ace Hotel,” continues Zoe, for whom this is the first collaboration. of this type with a hotel–. Working with them and Homoco has been great, everyone we are creatives with similar ideas, so it was easy to coincide”.
After the pandemic situation, do you think people need optimism more than ever? "Yes! I hope that this collection contributes to generating a feeling of joy and euphoria for those who wear the garments and for anyone else with whom they interact. Working on the prints during the different periods of the lockdown and now being able to share them with the world, as pandemic restrictions lift (and beaches open!), it's great. I feel like it's a real party Welcome to happier times."
Zoe has yet to get a chance to spend the night at the Ace Brooklyn hotel, but given the time she spent meeting with the crew and working on photo shoots, she can tell us that the views of the city from there are truly spectacular. “Also, the rooms are very comfortable and amazingly decorated, and the lobby bar is superb. The location is great and gives access to many key points in Brooklyn, which is great”, Zoe tells us, who enjoys her a lot in her neighborhood of walks in Prospect Park and Ditmas Park, with her dogs.
The design of the new Ace hotel in Brooklyn is youthful and functional.
We ask Zoe for a hotel anecdote and she tells us that she recently stayed at The Dive Motel in Nashville, where she grew up. “It was cute and cheesy, in a good way. All rooms are uniquely decorated, there's a pool and hot tub, and the rooms have a party switch that turns on a disco ball and themed soundtrack. It was fun to stay there and experience the city in a new way.”
Zoe Schlacter (they/them) and Daniel DuGoff of Homoco.