Marching a nugget of loin!
Behind the Gucci logo t-shirt, the DHL Vetements t-shirt, the Dior feminist t-shirt, the Thrasher t-shirt or Alberta Ferretti's 'Rainbow Week' sweater...a new garment is being seen on the streets of the Big Apple. Clues: it is comfortable, unisex and the message is written in Spanish. He has not stepped on any catwalk, nor does he need it when street style, a powerful weapon where they exist, enters the scene.
You are walking down Fifth Avenue and you notice the back of the passer-by who is walking in front of you: “Tenderloin 2.50, bacon 1.80, anchovies 2”. "What are you telling me". You re-read the menu that the curious character carries on his back and check that you're not hallucinating. Curiosity gets the better of you and you overtake him while discreetly turning your head. Surprise! The shirt reads in red letters on a white background: Palentino. “The idea behind Palentino is celebrate 'Cultrism', which for us means the cult of the seedy” say its creators.
The idea of the Palentino, how could it be otherwise, arose in a bar
**This idea, how could it be otherwise, was born in a bar in Bushwick, one of the most alternative and underground areas of the Big Apple, and behind it are the guys from Ponte Ahi. ** “We define ourselves as a group that operates from New York. We are people who work in the creative field, of multiple nationalities but with the common element of having lived part of our lives in Spain”.
Where did Ponte There come from? Neither more nor less than “in a bar talking about random ideas. We realized that we needed a platform to launch personal projects, which did not take place anywhere else”, they comment. At the moment, they only have an online store, although they do not rule out opening a physical point of sale in the future.
The Palentino menu walks through the streets of New York
And what does the Palentino think of all this?
“We are friends of Richi, a direct relative of the owner, and we know they love them, in fact we gave them a few” says César, one of the members of Ponte Ahi. Why the Palentino? "Because it is the only bar in Madrid that is what it is, and has been for decades." In fact, everything has remained the same since a man from Palencia opened it in 1942. And in 2017, Aléx de la Igleisa paid him a well-deserved tribute in his film 'El Bar'.
And it is that, as much as they like to go out in New York – in places like Champs in Brooklyn, Miss Lilly's, Cafe Select and Soho house in Manhattan or the Asturian Center in Queens – they also miss the Spanish capital: “In Madrid there is nothing like starting a night at the Palentino, and ending up dancing in the Ritmos y Costumbres room, the Cha Cha or in the Bar Corazón”.
How did the long sleeve come to Macaulay Culkin's wardrobe?
When betting on an idea, the first one who has to set an example is the brain of the matter, and that's how the American actor met and got hold of the sweatshirt: "One of the members of the group wore the shirt during a meeting at the that Macaulay Culkin was. He was interested in the shirt and Upon hearing the story, he asked our colleague where he could buy it. So our member decided to take off his and give it to him. A week later a friend sent us the picture of Culkin with it on."
Actor Macaulay Culkin
You may like it or not, but the truth is that the garment leaves no one indifferent: “Designers love the typography on the back. Non-designers are amazed by the prices of the sandwiches”.
Yes, we know Suddenly you have entered an inexplicable desire to have a beer with a cap of ham in the Palentino . You already know what the pro level is: appear with your menu on your back.
*Update (17-01-2018) : SOLD OUT! The limited edition of the Palentino shirt has sold out in the online store. If you couldn't get yours, don't lose track of the guys from Ponte Ahi, because their new projects promise.
Its creators speak of the project as an ode to Cultrism (cult of the seedy)
*Update (19-01-2018): Given the controversy caused by the Palentino shirt -some headlines such as Tentaciones or Smoda pointed to the possibility that the image of Macaulay Culkin with it on was a fake- we have once again put ourselves in Contact the guys from Ponte Ahi to resolve the matter and this is what they have answered us:
The conclusion of all this? A Palentino t-shirt with a menu included has gone viral, and if you didn't arrive on time, you can always stop by tonight for a few beers. Who knows where the next cult hit will come from?