And what about working?
They write books, advertise on their websites, or participate in free charity events that help them improve your brand image . We tell you how these people with thousands of followers on social networks do to get a good salary while making their passion a job.
Sorelle Amore. Kate McCulley. Murad and Nataly Osmann. Do their names ring a bell? Are influencers posh, who travel around the world and then share your pictures on instagram . Uploading one of these photos is not an altruistic act: one of these people can earn up to **10,000 dollars per month (more than 8,100 euros)** for this work. Because yes, it is a job.
It is difficult to know the economic figures of these influencers . According to a report by El Periódico de Catalunya, a Twitter or Facebook message that has 10,000 fans or impressions can be worth between 80 and 100 euros , a figure that rises to 300 euros for those with 50,000 fans and 3,000 euros for those who have Half a million.
In the case of the Instagram visual, 10,000 fans mean getting between 120 and 150 euros , Y 2,500 euros if you exceed half a million followers.
However, it is YouTube that is most appreciated: half a million subscribers means 10,000 euros for a video. In 2016, the couple formed by Jarryd Salem and Alesha Bradford , from NOMADsaurus , claimed that they earned 6,000 dollars a month (more than 4,800 euros at current exchange rates) for their work.
However, earnings do not depend for others on the number of followers. ** Sara Vicioso ,** co-founder and social media strategist of fugu , an agency specializing in influencer marketing, she explains to Traveler that they don't measure influencers by the size of their community , "otherwise by the reach of their publications and their engagement (commitment or link of the followers with the influencer), since there are profiles with 200,000 followers whose publications do not have more than 20% of users reached”. A) Yes, "The profiles with the largest community do not always charge more for their publications."
This creative also explains that, although there are profiles specialized in travel, "most mix hobbies": travel with lifestyle, fashion or photography, to give a few examples. She stands out in Spain those of vintage-collage , which is defined as Fashion Blogger + Globetrotter, Bethlehem Hostalet and **Monica Sors**.
Vicioso says that the cost of publications is not fixed. “It varies if accommodation and travel to another country is to be included, in which case 'packages' are made”. As guidance, she tells us that a publication can be worth from 900 to, if the profile is very powerful, 2,500 euros . If it's a story like the ones on Instagram (posts that disappear after 24 hours), the price "it is usually always smaller" . from the agency fluence , also specialized in influencers, they explain to us that the prices vary between 300 and 1000-1500 euros.
Farthest from advertising is julie falconer , with 129,000 followers on Instagram . She specialized in London, she also plans trips, but sells her own e-books in which she teaches, at a basic or advanced level, the tricks to create a blog or a social media strategy.
Because if, basic skills can be taught in a book , although then you have to work hard: if these people have shown something, it is that you can earn money enjoying traveling... and with Instagram and YouTube.
LUXURY CONTENT
The 10,000 dollars that we were talking about at the beginning are the ones that the Australian has pocketed per month Sorelle Love . With their Of her 114,000 followers on Instagram Y nearly 130,000 in Youtube (), Amore, 29, who defines herself as a "professional globetrotter," posts stunning photos from around the planet, highlighting the luxury hotels she passes by. In addition, on her channels she teaches what to do so that others are like her: how to relate to brands, how to take our own travel photos...
Amore has enjoyed luxury in Bali, in Croatia or in Malaga's Ronda. Her love for her trips comes from when she was little: she was born in Sydney but from a Polish family , she lived some years of her childhood in the European country.
“Being exposed to different cultures and ways of life from such a young age inevitably prepared me for a lifetime of seeking adventure,” she has said. Since she was little, she photographed ad nauseam each trip, a basis for her future work. At the age of 25, she left her position in an office to bet on her career as a photographer..
He moved to Iceland and began uploading travel videos that he has called "horrible" because he didn't know the techniques. She was a German youtuber who helped her become an influencer and a year ago she was lucky enough to win a contest called Best Job on The Planet , which has taken her to luxury destinations around the world to share them on her channels and articles, in addition to reporting benefits for her pocket.
She herself has explained what her tricks are as a travel influencer.
First, focus on a very small niche (It is not the same that your audience is luxury travelers in tropical countries than travelers in general).
Second, hire other people for those tasks that you hate or that you are bad at.
In third, give a value to your work and negotiate with the other party if necessary, but never devalue it . And although everything seems glamorous, he also wants to remember that entrepreneurship means days of stress or in which income does not arrive.
COLOR TO ATTRACT FOLLOWERS
New Yorker Kate McCulley has traveled to more than 70 countries, of which she has recorded on her blog Adventurous Kate and in his Instagram , with 122,000 followers. His trick of hers? Having a niche like the one Amore was talking about; in her case, women traveling alone.
Although she does not give figures of the money she earns, on her blog she makes it clear that she uses affiliate links to products, that is, links to items that can be purchased and with a personalized code ; if we buy that product, she takes a small commission (the price does not vary for us).
In addition, she warns in her blog for those who want to imitate her that money is not usually made during the first year, since travel agencies or companies do not usually trust newbie websites. She too, she remembers that “Press trips don't pay the bills ”, Since going to one of them is a time when she would be working, although they can give benefits in the future.
SOME HANDS THAT HAVE GIVEN CASH
Yes, in addition to being influencers they are viral , success is assured. The couple formed by Murad and Nataly Osman It may not sound like her name, but if we say that they are known for the photos in which she, from behind, shakes hands with him, then yes.
Of Russian origin, the first of these photos was shot in Barcelona, in 2011. Since then, your #followmeto tag has led them to 4.5 million followers on Instagram.
As they have explained themselves, they don't want "fast money" : they prefer to do few and better projects; They have even allowed themselves to reject many of those who proposed them. All this after building what they consider to be a solid brand with a community behind it.
Also, since not everything is about money, they participate in charitable projects, which help them improve their notoriety.
Also, to obtain benefits, they are the ones who approach the brands with marketing strategies. “ We do not sit in Moscow and wait until the brands come to us ”, said Nataly.
PUBLISHING BOOKS
Larissa Olenicoff is the author of the blog The Blonde Gypsy and has 22,000 followers on Instagram. Specializing in the Balkans (how many influencers do you know who talk about partying in Transnistria, on Moldova's border with Ukraine?), although she has traveled all over the planet, she had only been blogging for eight months when she was making money from advertising and sponsors.
However, she began to get more when, thanks to all her work, she began to guide small groups of people through those countries.