Madrid's street Fuencarral just welcomed a new neighbor: the second IQOS boutique in the capital –after the one inaugurated in 2019 in Serrano corner with Goya– and the fifth in Spain.
After Madrid, Barcelona, Badajoz and Las Palmas de Gran Canaria, IQOS has inaugurated a space of almost 200 square meters designed to “offer both smokers and adult IQOS users a unique experience around the latest generation IQOS ILUMA and its versatile range of accessories”.
IQOS Boutique Fuencarral.
Designed by the Italian studio Parisotto+Formenton Architetti, the new IQOS Boutique Fuencarral welcomes visitors with a work by the versatile artist Rebecca Khamlichi, that invites us, through hands full of color, to unite again to enjoy this this summer.
In addition to publicizing all the possibilities of the IQOS ILUMA devices, which stand out for their innovative induction heating technology and for their sophisticated designs, This new space has a accessory area which offers a wide possibility of customization and versatility in multiple textures and colors thanks to its range of rings, covers, interchangeable shells.
IQOS Boutique Fuencarral.
The space dedicated to science, for its part, offers the user the possibility of observing for himself the differences between vapor or aerosol that is released by heating tobacco and the smoke resulting from burning it.
Finally, the store houses a more relaxed area with large sofas and an innovative lighting system -based on nanotechnology to reproduce natural light and the visual appearance of the sky and the sun. This area is intended for specialized care of customers.
IQOS Boutique Fuencarral.
"A brand that is both close to transgressive like IQOS needs to be present in a place like Fuencarral, drawing inspiration from the latest trends without losing that touch of authentic Madrid," he commented. Erik Larsson, IQOS Marketing Director for Spain.
The new IQOS boutique in Fuencarral thus joins the more than 270 located in cities such as Amsterdam, Berlin, Milan, Moscow or Tokyo.