C. Tangana
And when he put on his helmets, C. Tangana It was already playing on Spotify. Y Rosalia. Y The Albany ... As if the music of La Zowi, Alizzz and Bad Gyal I would always have been there.
So deep that it has penetrated and so present that it has been done. And with it, the aesthetics, the codes and the attitude of a generation that, as has always happened with ruptures that defy inertia, It went from being misunderstood by the already established to gaining a foothold in the music industry and in society.
Vital upheavals are understood with perspective, which, for example, comes from leaving behind a decade that has witnessed the birth and evolution of a new music scene in Spain.
The Albany
Making Flu$ (Penguin Random House) is how Gen Z refer to making money and also the title of the book with which the audiovisual group El Bloque dissects this new panorama and its protagonists.
From the prologue of La Zowi to the epilogue of Alizzz, there are 15 chapters in which they talk about the breeding ground that led, back in 2011, the birth of this scene misnamed 'trap' or 'urban scene', the genres it encompasses, its references, how the media treated them (interesting the relationship between clickbait and 'trap') and its evolution.
As good lovers of doing what beats them, They invite you to read the book "where the guts dictate, to skip chapter when you feel like it", because each approach is independent of the others.
A kind of puzzle in which the pieces are interviews with artists, journalists and promoters, statements and even whatsapps that, once assembled, well assembled, they allow us to fully understand the history of this artistic revolution.
Rosalia
***This report was published in *number 145 of Condé Nast Traveler Magazine (Spring 2021) . Subscribe to the printed edition (€18.00, annual subscription, by calling 902 53 55 57 or from our website). The April issue of Condé Nast Traveler is available in its digital version to enjoy on your preferred device
Penguin Random House