The artist Ana Rujas is one of the participants in this virtual exhibition of ME by Meliá.
The actress and film director Silvia Bertocchi (Milano Lockdown Manifesto, 2020), the multidisciplinary artist Lauren Baker, Canarian singer Cintia Lund and actress Ana Rujas are some of the versatile participants in Woman is Art, an initiative of ME by Meliá that the hotel chain has been celebrating for years on the occasion of International Women's Day.
The idea is to give voice and surrender tribute to the feminine universe and women through a project in which art, music and cinema come together in different events. In this strange 2021, Woman is Art has brought together seven women from different artistic fields, through whose works You can visit different parts of the world, from Madrid to Mexico, passing through Dubai.
The exhibition, whose starting point is the empowering phrase "Woman is as she defines it", can be enjoyed on social networks from today March 8. To enjoy it, enter the profiles Twitter (@MEbyMelia), Facebook (mebymelia) and Instagram (@me_by_melia) of the hotel chain.
'Iris', by Irene Baon.
The gallery of works offers a polyhedral tour through the gaze and work of creators who are challenging inequalities in the art industry and opening doors to other creatives of the future. “For me, the most important point of art in general is the capacity it has to bring people closer together and create a community”, says Irene Baon, who with her work transports us to ME Sitges.
"More and more street art, for example, claims equality," continues the painter. "We are on the road to change but we need the support of galleries and organizations so that there is an equity that until today is improving, but very slowly. It is incredible that ARCO still not even 20% of women artists are reached who participate”, she concludes. The photographer Ana Hop and the feminist artist Veronica Ruth Frias They also participate in this Meliá creative platform.
Silvia Bertocchi, one of the participants in Woman is Art, from ME by Meliá.
A CONSOLIDATED APPOINTMENT
ME by Meliá, the hotel brand of Meliá Hotels International, continues to get closer with this inspiring idea, which already celebrates for the third consecutive year, contemporary culture. Creativity is in the DNA of this brand, present in the world capitals of culture and fashion, which conceives hotels not only as spaces to sleep, but where to discover the contemporary scene under the prism and personality of local artists.
The Meliá chain, which was founded in 1956 in Palma de Mallorca, has more than 390 hotels open or in the process of opening in more than 40 countries under the brands Gran Meliá Hotels & Resorts, Paradisus by Meliá, ME by Meliá, Meliá Hotels & Resorts, INNSiDE by Meliá, Sol by Meliá and TRYP by Wyndham.
Work of the multidisciplinary artist Lauren Baker.
Through the Woman Is Art project, ME by Meliá celebrates the feminine and extols the important role of women in the different creative universes. “At a time when we can't travel like we used to or catch a plane for leisurely vacations and mingle with the cultural life of any city, we have proposed to draw this artistic walk for the enjoyment of the gaze of our followers and users, and in this way bring closer the art that otherwise would not be possible”, explains Alba Bustamante, global director of marketing of the firm.
In this way, each of the selected artists takes us 'on a trip' to one of the ME hotels: Irene to the one in Sitges and Barcelona, Baker to the ME London, Bertoccchi to ME Milan, Cintia Lund to ME Madrid, Hop to ME Cabo, Frias to ME Dubai and Ana Rujas at ME Ibiza. The new ME Barcelona will soon join the chain's portfolio, in the heart of the city (Casp street with Paseo de Gràcia), which will open its doors to join the family.
The photographer Ana Hop participates in the Woman is Art initiative.
The concept is included within The Culture Collective, a complete cultural program, present in the form of tailor-made happenings implemented in each of the brand's hotels at an international level, and that with COVID-19 it has adapted to the digital framework.