"One of the characteristics of our hotels is that We design and produce most of the interior design. I was sorry that we had not done the same with the umbrellas. It is an element that was a little forgotten in decorative projects and you saw a lot”, says Diego Calvo, CEO of Concept Hotel Group.
And he continues: “I also like the idea of creating a catalog so that the clients who stay with us can take a little piece of memories to the terrace of their homes who live here, in Ibiza”. Together with Albert, from Lobster's Day, specialists for years in outdoor furniture, they started an adventure.
Diego Calvo, CEO of Concept Hotel Group, at his home, Villa Carmelita, named after Sony and Cher's home in Palm Springs.
“I design so that my furniture is in places like this –referring to the Concept hotels– and I think that You and I should meet I told Diego. And it is that I realized that we had very similar aesthetic codes”, explains Albert during a chat with Condé Nast Traveler.
The trip began with the parasols of the Romeo's hotel, and it didn't take long for the meetings to arrive to come up with a mood board that would inspire them. There were pictures of the 50s, 60s and 70s. Photographs of Slim Aarons, both from the dolce vita Italian as of Palm Springs, sophia loren's house, the mythical portrait of Marilyn Monroe playing with a umbrella, etc.
“As a result of creating a briefing per hotel –because each one has a different concept we managed to define the designs that Albert later brought to reality”, says Diego.
Hotel Paradiso, Ibiza.
Six hotels, six different models. The Romeo's, in white and red, have been titled White Stripes, in a nod to the rock group. At Tropicana, with its dancing fringes and salmon tone, Dolly Parton. The one from Paradiso, in a pastel pink and jagged finish, is called Paradisol…
“We still need to drink a couple of glasses of wine at our next meeting to name the Dorado, Grand Paradiso, Santos and Cubanito,” laughs Calvo. The idea is that for the spring of 2022 are ready to market.
But the trend is marked by other international hotels. Il Pellicano and Mezzatorre, in Italy or Chateau Marmont, in Los Angeles also wear theirs.
Hotel Mezzatorre, Ischia.
In the Italian ones (Il Pellicano and Mezzatorre), they have their Mezzatorre umbrellas, made to measure, and sketched by Marie-Louise Sciò, CEO and Creative Director of Pellicano Hotels.
You can choose between the Visconti, in two versions, nude with white trim or white with red trim; and the Mezzatorre Beach, in blue and white, with fringes.
"They are ideal for the sea or for the garden," they say from the firm. And with a very, very Italian style, they evoke Fellini, Visconti or Di Sica. They are robust but graceful structures. In this case, they can be purchased on Issimo, its e-commerce platform.
Tropicana Ibiza Beach Club.
“Issimo is a lifestyle showcase that discovers the best of Italy, from food to fashion”, describes Marie-Louise. "Issimo is the Italian superlative suffix that is often added to an adjective to enhance its meaning. Bellissimo, buonissimo… they are a celebration of the best, and that is what Issimo is: a “cabinet of Italian excellences”, she details her in a didactic way.
In this way, Bellissimo are products for the home and Italian crafts. Buonissimo, they are gastronomic products and culinary recipes. In Chichissimo there is fashion. Coltissimo are editorials on culture, etc.
Seen this, Did we or did we not have to talk about umbrellas?
Visconti Nude model Mezatorre parasol.