Samsoe Samsoe has joined forces with the Danish firm Nordisk – the queen of camping equipment, as well as the owner of several glamping villas in Venice, Patagonia and the Japanese islands of Gotō and Procida – in Nordisk x Samsoe Samsoe , a collaboration that seeks to reflect the times in which we live (and travel), responding to the demands of nature and exchanging urban luxury for country sobriety.
This release plays in parallel online with the collection stillness , with clean lines and classic shapes sprinkled with neutral and sober colors that make up the launch of the Samsoe Samsoe's AW21 season , the result of an aesthetic urge to work with the feelings that arise from the desire to travel , to escape from the routine and to maintain, off the asphalt, an urban and cool feeling.
Samsoe Samsoe x Nordisk Checkered Plush Tote (Sleeping Bag).
"It's about looking for the aspects that make us feel ground connection and find a way to find calm in a world where it is difficult to do so. It is also a reflection of the inspirational journey that the brand began this year." Gitte Wetter, Intermediate Head of Design at Samsøe Samsøe about the escape that the team made within the Danish borders, in a little house in the countryside and spending time together to conceptualize Stillness.
Both Nordisk and Samsøe Samsøe are brands that believe in the power of nature, drawing inspiration from their surroundings. "This is why we decided to make the leap into clothing and accessories designed for the field and the outdoors," explains Wetter. "We wanted to convey a sense of being able to live a more leisurely life and enjoy being in the present. To do this, what was fair and necessary was to focus on nature."
Escape from our routine through fashion? Nothing more and nothing less, but doing it with elements that provide protection and allow us to more easily enter the 'outside world'.
Stainless steel bottles.
"All the pieces we have created for this collection have many purposes at once. blanket It protects you from the cold while camping, but also looks great on a bed or sofa at home. The thermos It's the perfect companion on a hiking trail, but it's also great for taking your coffee to the office. You may add an object to your life, but we want you to do so by giving it continuous use."
Nordisk x Samsoe Samsoe Steel Hooks.
The functionality of these pieces –along with some sneakers to walk around the house in nylon and leather; hooks of metal, cups and a bag with red stitching (the same ones that can be admired in the Melari jacket of the firm) – it is reached with the l high durability , a factor that is achieved from the choice of materials, trying to minimize the impact on production.
"Then it is the fashion aspect that plays the most important role. In that sense, we try to create clothes that are not only used a few times, but often and on different occasions."