Fitur begins today, eager to travel
This year in Fitur there will be no canapés or gastronomic delights for the attendees, neither brochures nor gifts will be given. What there will be and in abundance is desire. Desire to travel and receive . The recovery of tourism will be the key element of this edition of the fair, number 41, which will take place from today 18 until Sunday 23 and in which 55 countries will participate, the 17 autonomous communities of our country, in addition to Ceuta and Melilla, and 5,000 companies, a handful of them virtually.
**Condé Nast Traveler **will be present with a stand where, under the slogan "we dream together" , we are waiting for all of you who want to come and say hello, subscribe to our publication, get back copies with which to complete the collection or simply contact us.
It is expected that this year Fitur will attend some 50,000 national and international professionals, and another 50,000 people from the general public.
Fitur was the last of the great international fairs that was held in that distant winter of 2020, just over a month before the world stopped, and it is now also the first to return. It does, yes, with very restrictive security conditions: the capacity has been reduced to 50%, the exhibitions and the corridors will be wider to reduce crowds and guarantee the safety distance and in the days for professionals (from today Wednesday to Friday) it will be The presentation of an antigen or PCR test with a negative result is mandatory. During the weekend, when the fair opens to the general public, the restrictions will be relaxed and, although the capacity will be controlled and the temperature of the attendees will be taken, it will not be necessary to have a negative test.
Thus, under these security measures, during the next five days, Fitur will announce the news of the participating destinations and **the way in which we are going to travel from now on will be discussed. **
And, speaking of tools for the reactivation of tourism, the famous green digital certificate, ** also called a Covid passport,** will be presented here by the Minister of Industry, Commerce and Tourism, Reyes Maroto, together with the Minister of Health, Carolina Darias, and the President of the Government, Pedro Sánchez.
As expected, the protagonists will be the national destinations and the Community of Madrid, focused on promoting the capital as a preferred destination for international tourism under the slogan Together we are a Greater Madrid, it will have a special presence as a FITUR 2021 PARTNER destination.
On this occasion, the fair will occupy more than 46,000 square meters distributed in seven pavilions. Africa and America will be in Hall 3, while Europe, Asia, the Pacific and the Middle East will be shared on the 6 . The Spanish official entities and organizations (among them the Autonomous Communities) will be distributed on 5, 7 and 9; and companies, by 8 and 10.
In addition to destinations, hotels and transport companies, as a novelty this year we will find the thematic sessions FITUR LINGUA to learn languages, FITUR WOMAN to study the figure of women in the sector and talk about travel in a feminine key, and the very interesting FITUR space TRAVEL TECHNOLOGY that brings together providers of technology and innovative solutions.
Proposal for sustainable stand design made by students of the IADE School of Design in Madrid. It can be seen at the stand of the Hotel Business Association of Madrid, in Hall 10.